Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you.
An opportunity has arisen for a Marketing Campaigns Executive to join Twickenham Experience Ltd. (TEL), supporting the delivery of creative, high-impact campaigns that showcase our non-match-day events at Allianz Stadium. This role will play an important part in bringing our brand to life across digital channels, creating engaging content and helping to drive audience growth, revenue and customer engagement in a fast-paced, collaborative environment.
Job Title : Marketing Campaigns Executive
Department : Twickenham Experience Limited (TEL)
Reports to : Head of Marketing (TEL)
Direct report(s) : None
Salary Banding : c.£35,000 per annum
Job Level : Implement
Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home
Employment Type : Permanent
Working Hours : This is a full-time role, covering 35hrs per week
Application Information:
- Please submit an anonymised CV (i.e. remove personal details). You do not need to submit a cover letter
- Vacancy closing date: Sunday 31st May at 5pm
To help us get to know your unique experience and voice, we kindly ask that you complete your application without the use of AI‑generated content. This ensures we can fairly and accurately understand your skills, perspective, and suitability for the role.
The Role:
The Marketing Campaigns Executive is responsible for supporting the delivery of innovative and results-driven marketing campaigns that promote Twickenham Experience Ltd’s (TEL) non-match-day events offerings via Allianz Stadium channels. This role focuses on creating compelling content, managing digital channels, and ensuring brand consistency across all platforms to drive engagement, revenue, and customer satisfaction. It requires a proactive, detail-oriented individual with strong creative and analytical skills who is passionate about marketing and eager to contribute to TEL’s growth.
There may be some requirement to support on match day hospitality and stadium campaigns, with an ad hoc requirement to work evenings and weekends.
Some key responsibilities include:
Campaign Management:
- Plan, execute, and optimise marketing campaigns to promote conferences and venue hire and non-match day ticketed experiences, ensuring alignment with TEL’s strategic objectives.
Digital Marketing:
- Maintain and update the Allianz Stadium website, ensuring content is accurate, engaging, and optimised. Monitor third-party web presence and track ROI quarterly.
Content Creation & Social Media:
- Support the development of photography and video briefs, coordinate shoots, and maintain TEL’s media library. Capture and curate content at events for use across marketing channels and social media, working closely with the Marketing Manager (TEL) to ensure timely, engaging posts and consistent brand representation.
Storytelling & Copywriting:
- Identify compelling stories from across the venue and wider TEL operations, transforming them into engaging written content for use across digital, PR, and marketing channels to enhance brand narrative and audience engagement.
Email Marketing:
- Develop and review regular email campaigns to drive engagement, lead generation, and revenue growth.
Data Management:
- Drive data capture and maintain accurate client data in compliance with GDPR and internal standards.
Brand Management:
- Ensure Allianz Stadium brand integrity across all marketing materials and highlight areas for improvement.
Supplier Liaison:
- Work closely with external suppliers and partners to ensure services are delivered on time, on budget, and to specification.
Competitor Analysis:
- Monitor and report on competitor activity to inform marketing strategy and identify opportunities for differentiation.
Design Support:
- Assist with design requirements for TEL sales and operations teams, including menus, proposals, and promotional materials.
Performance Monitoring:
- Track campaign performance and assist in reporting against KPIs to ensure marketing activities deliver measurable results.
As an Employee, You Will:
- Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
- Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
- Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.
Liaison & Contacts
Internal:
- TEL colleagues and Heads of Department
- RFU employees
- Venue support functions
External:
- Compass Group/Levy UK
- TEL suppliers and contractors
Qualifications, Skills & Experience:
The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
Essential:
- Experience in developing marketing campaigns
- Competent in Microsoft Office with a good understanding of Excel
- Capable of managing multiple tasks and the ability to respond in a timely manner
- Adaptable to change in a fast-moving environment
- Ability to work collaboratively across teams
- Effective written and verbal communicator with varying levels of stakeholders
- Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
- Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
Desirable:
- Experience in using design-based platforms such as Photoshop, Illustrator, InDesign
- An interest in photography/videography
Additional Information:
- We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment.
- During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
About England Rugby
England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations.
Our core activities are:
- Rugby – supporting rugby from grassroots to performance level
- Commercial – building partnerships and hosting matches and events
- Running the business - ensuring our organization and people can thrive
Our Culture
At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.
We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQIA+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.
We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer-to-peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same-day one-to-one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our culture and core values; This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organisation in the best way.
We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
What we can offer you
We are proud of the range of benefits we can provide:
- A variety of corporate discounts
- Priority access to purchase match tickets
- 25% discount in Rugby Store and EnglandRugby.com
- 25 days of annual leave
- Your birthday day off
- Free access to the stadium gym
- Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7
- Pension Scheme; the RFU will double match your individual contribution up to 10% of salary
Ride-to-work scheme, eyecare vouchers, season ticket loans and so much more. If you would like to find out more about our diversity and inclusion work or the culture at England Rugby, please visit our website here:
https://www.englandrugby.com/about-rfu/rfu-policies/diversity-and-inclusion/our-approach
