$60,000 – $70,000Full TimeEN
Location: Louisville, CO (hybrid – 4 days/week in office)
Employment Type: Full-Time
Compensation: $60,000-$70,000 annually, dependent on experience
Reports to: Sr. Merchandise and Visual Manager
Travel: ~30%, including seasonal store visits, market tours, new store openings, and brand activations
Do you love creating spaces that invite people in, tell a thoughtful product story, and make the outdoors feel a little closer?
At Fjällräven, our mission is to inspire the world to walk with nature. In our stores, that mission comes to life through more than products on our shelves; it shows up in how we guide, educate, outfit, and welcome each guest. As our Retail Visual Specialist, you’ll help shape that experience across our North American retail stores.
This role sits at the intersection of creativity and commercial impact. You’ll translate seasonal product priorities, brand storytelling, and retail strategy into clear, inspiring, easy-to-shop store presentations. From building floor sets to styling layered outdoor looks to developing asset briefs, training store teams, and testing concepts in the HQ showroom, you’ll help ensure that Fjällräven shows up consistently, beautifully, and practically in every retail environment.
Come walk with us.
WHAT YOU WILL DO
As Retail Visual Specialist, you’ll partner closely with the Sr. Merchandise and Visual Manager, the Director of Brand Stores, Regional Store Managers, Marketing, Product, and Retail teams to bring brand and merchandising strategy to life in stores.
Visual Merchandising & Store Experience
Execute seasonal floor sets, window displays, and product storytelling aligned with Fjällräven brand standards
Maintain visual standards that are clean, full, functional, and easy to shop
Translate brand direction into locally relevant store presentations while maintaining consistency across the fleet
Style mannequins and outfitting moments that reflect real outdoor use, layered functionality, and thoughtful product pairings
Support store teams with visual trainings, seasonal direction, and in-store guidance
Develop seasonal visual guides and a Visual Principles Guide to support consistent floor presentation
Commercial Focus & Product Storytelling
Use sales data, product knowledge, and retail insights to inform visual decisions
Identify opportunities to highlight key categories and support product growth across different markets
Drive multi-item outfitting through intentional placement, adjacency, and storytelling
Support in-store initiatives, seasonal launches, retail campaigns, and key item strategies
Provide feedback from stores and showroom testing to help inform future visual, merchandising, and product decisions
Asset Briefs & Visual Communication
Identify gaps and opportunities in the store environment and develop clear asset briefs to support storytelling and commercial needs
Create brand-aligned briefs for signage, props, and visual assets that elevate product stories
Partner with Marketing and Product teams to ensure messaging is consistent across channels
Adapt and implement visual assets that are relevant to local stores and customers
HQ Showroom Ownership & Testing
Own and evolve the Fenix North America HQ showroom as a best-in-class expression of Fjällräven retail standards
Use the showroom as a testing ground for seasonal VM concepts, floor sets, layouts, fixtures, and product adjacencies
Capture learnings from showroom testing and translate insights into clear recommendations for store rollout
Partner with cross-functional teams to align showroom direction with seasonal priorities
Help maintain the showroom, product cage, and storage areas so the office remains functional, organized, and inviting for staff and guests
Collaboration, Training, & Field Support
Act as a connector between Retail, Merchandising, Marketing, and Product, ensuring alignment from concept through execution
Partner with the Director of Brand Stores and Regional Store Managers to understand market-specific needs and field realities
Attend and contribute to strategy and concept calls related to retail visuals, seasonal flips, windows, assortments, and campaigns
Train and support store teams on visual standards, product storytelling, and outfitting, both virtually and in person
Travel seasonally to brand stores to validate execution, elevate visual standards, support new store openings, and contribute to retail community activations
WHAT MAKES YOU A GREAT FIT
You’re someone who sees both the art and the purpose behind visual merchandising. You notice how a fixture, outfit, sign, or product story can change the way a guest moves through a store. You’re creative, but grounded; collaborative, but comfortable owning your lane; detail-oriented, but able to keep the bigger picture in view.
You bring:
2+ years of retail visual merchandising experience
An associate degree or certification in merchandising, visual merchandising, or a related field
Strong understanding of retail operations, store execution, and customer flow
Experience developing visual briefs, whiteboards, seasonal guides, or store-facing direction
A strong eye for styling, balance, outfitting, and storytelling
Ability to use sales data and product knowledge to support visual decisions
Clear, thoughtful cross-functional communication skills (written and verbal)
A hands-on, adaptable, and solutions-oriented approach
Confidence in training, guiding, and supporting store teams
A collaborative, friendly, and engaging working style
Passion for the outdoors, sustainability, and responsible retail is a strong asset
Preferred (but not required)
Bachelor’s degree in Fashion Merchandising, Visual Communication or Design, Marketing, Business Administration with a related minor, or another closely related program with direct experience to apparel merchandising
Apparel retail experience, especially within outdoor, lifestyle, or specialty retail environments
Physical & Travel Requirements:
Ability to regularly lift and carry up to 25 lbs and occasionally lift and carry up to 50 lbs
Ability to bend, walk, kneel, reach overhead, and support hands-on store and showroom setup
Ability to sit and work at a computer monitor for extended periods, including use of keyboard and monitors
Ability to travel estimated 30% of the time, including travel to stores throughout the US and Canada as needed
WHAT WE OFFER
Click here to learn more about Fenix Outdoor’s benefits like:
401(k) with employer match to support your long-term financial wellbeing
Comprehensive health and wellness benefits for full-time employees, including medical, dental, and vision coverage, long- and short-term disability
Generous paid time off and paid company holidays to rest, recharge, and get outside
Product discounts and access to Fjällräven outdoor events
A strong commitment to sustainability, quality craftsmanship, and responsible business practices
ABOUT US
For over 60 years, Fjällräven has been committed to inspiring people to spend more time in nature through high-quality outdoor gear. Founded in Örnsköldsvik, Sweden, our products are designed with longevity, sustainability, and performance in mind. We believe in thoughtful design, responsible production, and building gear that can be passed down through generations. As part of Fenix Outdoor, we continue to expand across North America with a focus on exceptional customer experiences and responsible growth.
✨ INTERESTED?
Tell us what excites you about this opportunity and how your visual merchandising approach helps connect product, people, and place.
Please complete our brief online application and help others feel at home in nature!
Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.
This employer participates in E-Verify. Click here to view the E-Verify, Right to Work, and other U.S. employment notices.
To learn more about our guidelines for the use of AI in our hiring process, click here.
