Digital Marketing Executive

Role Description

• Promote the companys product and brand on the digital platform.
• Digital Strategic Marketing planning and execution
• Plan the annual strategic Marketing calendar at daily level (festivities, promotions, LTO, Life style, Engagements...)
• Develop, manage and Optimize content for the website and social networking channels such as Facebook, IG, Line, Twitter, YouTube, Tic Tok, Google etc.
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Edit and post content, pictures, videos on online sites to ensure that all contents will go along with the plan in a timely manner.
• Manage social media advertisement and boosting budget in an efficient way.
• Compile monthly social media analysis, key learning, competitor activity report and with the presentation.
• Execute social media efforts to improve KPIs, likes, shares, Fan Page etc.
• Creating and executing SMS, and email-based marketing campaigns.
• Promote the brand internally through the companys monthly Newsletter and B2C campaigns (prepare scrip and pictures of the activity)
• Work with Designer for creative artwork for promote on digital platform.
• Fix any error in online content and arrange webinars and webcasts.
• Ad-hoc tasks assigned by the manager.

Qualifications

• Marketing and Communication skills
• Social Media Marketing expertise
• Web Content Writing ability
• Proficiency in Web Analytics
• Experience with SEO and SEM
• Strong analytical and problem-solving skills
• Knowledge of digital marketing tools and platforms
• Bachelor's degree in Marketing, Communications, or related field