· Key part - Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (currently Tmall/Taobao/Xiaohongshu) and communication calendars.
· Core Content Creation & Empowerment: Lead core creative concepts and content ideation for key campaigns (e.g., major promotions, new product launches), collaborating with the TP to produce and support core materials and copy that meet business needs while ensuring brand consistency.
· Influencer Marketing & Live Streaming Coordination: Responsible for KOL/KOC and streamer resource development and collaboration, guiding the TP or partners to adapt core brand creatives for influencer and live streaming scenarios.
· Content Quality Oversight: Manage and review extended content produced by the TP (e.g., product detail pages, daily visuals/videos) to ensure compliance with brand standards and quality requirements.
· Performance Tracking & Optimization: Monitor content marketing ROI and continuously optimize strategies based on data insights.
Requirements
- 3+ years of experience in brand content marketing or social media marketing, familiar with KOCs/KOLs in China.
- Deep familiarity with mainstream Chinese content platforms and trends, with strong content planning and original creative capabilities to produce high-quality content blueprints and core ideas.
- ROI and sales driven in mindset on generating sales while working with KOCs/KOLs.
- Extensive network and successful collaboration experience and abilities with influencers/streamers.
- Excellent content aesthetics and project management skills, capable of effectively guiding internal and external teams to execute content initiatives.
- Written English skills required.
- Excellent communication and problem-solving skills.
- Outstanding cross-functional and cross-cultural communication skills, able to efficiently collaborate with internal and external teams.
- Strong analytical and Proficiency in data management skills: MS-Excel (Professional Level), Outlook, Analytics Platform, Marketplace Back-end platform.
- Self-motivated, well-organized, flexible and result oriented.
- Ability to work in a fast-paced, dynamic environment under multitasking.
- Innovation and creativity: A forward-thinking mindset to stay updated on industry.
Benefits
- Full social insurance and housing fund
- Year-end bonus
- Phone allowance
- Transportation allowance
Best Culture
- Clear focus.
- Diverse Workplace (Our members are from around the world!)
- Non-hierarchical and agile environment
- Growth opportunity and career path
