Influencer Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Mississauga

Compensation: $70,000 - $90,000 / year

Description

The Role
We'd like you to conduct an experiment. Log on to X. Search "dbrand marketing". Open a new tab. Search "[your company's name] marketing". Compare and contrast the results.

Our brand promise is simple: "It's not a product. It's a culture.™" That's a lot more than a catchphrase – it's core to everything we do. Whether we're sending content creators birthday cakes with baked-in phones, roasting beggars on social media, nuking PETA, or creating a mini-documentary of a customer getting our logo tattooed on their leg, we're in the business of building a brand experience first, and delivering (world-class) products second. In return, we’ve amassed a cult. That, and access to a lot of wallets. We won't lie: it's a pretty sweet deal.

The Influencer Marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for an Influencer Marketing Manager who can supercharge that machine. Whether they're developing and maintaining relationships, negotiating contracts with both AAA creators and micro-influencers, or finding methods to further improve our gold-standard PR and Affiliate programs, the Influencer Marketing Manager retains a singular focus: evolve the cult. If that doesn't sound like your kind of job, save us all some time and close the tab. The job isn't right for you.

If, on the other hand, you're the sort of analytical and motivated individual that we're looking for – possessing razor-sharp judgment and a knack for critical thinking – you should keep reading. "dbrand marketing" and "[your company's name] marketing" might end up being identical search queries.

The Environment
Still here? Excellent. dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes dbrand, the Influencer Marketing Manager is tasked with developing and maintaining our influencer marketing campaigns and partner relationships, applying and monitoring key performance indicators across all channels, and keeping their fingers on the pulse of innovative strategies for influencer acquisition and retention.

So, what's in it for you? Well, unlike most companies, we actually care about the work we're doing. Every time our customers tweet about us, post on our subreddit, or write an adoring email, we're moving one step closer to world domination. Spreading the good word and growing our cult-like audience? That's its own reward. At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers. If you're someone who's organized, committed, and excited about our mission, to say you'd thrive here would be an understatement.

Before you can get the opportunity to join our passionate, dynamic team and help us grow the cult, you'll need to prove yourself. Let’s see if you’ve got what it takes…

The Characteristics

• Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
• Analytical: Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
• Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your colleagues as much as you do your CEO.
• Curious: You’re eager to learn new concepts and master new skills. There’s no useless tool in your arsenal.
• Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture. 
• Enthusiastic: You exhibit a contagious passion for creator partnerships. 
• Innovative: You develop new approaches to complex problems. 
• Perfectionist: You persist until the smallest detail has been optimized. Giving less than 100% is not an option. 
• Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
• Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight. 

The Responsibilities and Qualifications

The Responsibilities

In order to make a positive impact as part of our team, your focus in this role will be to:

• Own dbrand’s influencer marketing strategy from budget to results, identifying the right creators and partnerships to achieve marketing goals.
• Plan and execute influencer and affiliate marketing campaigns aligned with overall business objectives.
• Develop and iterate processes for efficient influencer sourcing, outreach, product seeding, creative capture, and ongoing management through use of automation and modern apps.
• Evolve and report on key performance indicators, including a sophisticated ROI model to evaluate overall creative performance.
• Facilitate contract negotiation and payment with assistance from other internal stakeholders.
• Work with our Creative and Marketing teams to manage Whitelisting, Meta Partnership Ads, and TikTok Spark Ads to boost content and maximize ROI.
• Run dbrand’s micro-influencer program, ensuring a consistent stream of content to use for paid social testing.
• Build a creator framework that connects DTC and retail expansion efforts.
• Operate dbrand’s PR and Affiliate programs, getting creative on partner compensation and cost controls.
• Mentor and develop prospective junior team members.
• Manage external creative agency relationships as required.

The Qualifications

If you find a box you can’t check, stop reading and look for a company who demands less from their Marketing team:

• 3-5 years of digital marketing experience, including at least 2 years driving Influencer Marketing, PR, or Partnerships strategy.
• Proven expertise with influencer and affiliate platforms (e.g. Superfiliate, Grin, CreatorIQ, etc).
• Complete commitment to living and breathing influencer culture.
• Successful track record of planning and executing influencer marketing strategy for multi-million dollar paid digital marketing campaigns.
• Excellent project management skills, able to track and stay on top of competing priorities and projects.
• Exceptional relationship management and people skills.
• Impeccable written and verbal communication - you’re a strong, confident, and exacting communicator.
• An exacting eye for modern design and  a e s t h e t i c s.
• Ability to identify and implement process improvements using a data-driven approach.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
• Insights into the rapidly-changing trends of DTC marketing, branding, creative, and platform strategy.

The Moment of Truth

The job starts between $70,000 and $90,000 per year with health, dental, vision, profit-sharing and GRSP benefits. The position is fully remote, but when required, our HQ is located a few minutes west of Pearson Airport.

Still think you have what it takes to evolve the cult through creator partnerships? 

To be perfectly honest, we doubt it.

You’re welcome to prove us wrong.

Vacancy Disclosure: This is backfilling an existing role.