Senior AdOps Specialist
Department: Advertising Platform
Employment Type: Full Time
Location: Kazakhstan
Description
inDrive is seeking a Senior AdOps Specialist to architect and scale the advertising ecosystem for our global multi-vertical platform. This role is not just about trafficking; it is a growth-focused, technical leadership position designed for a professional who has managed massive scale at "Big 5" holding companies and top-tier publishers. You will bridge the gap between our Real-Time Deal (RTD) marketplace mechanics and a sophisticated Mobility Media Network (RMN), ensuring every ad impression delivers measurable incremental value.
Key Responsibilities
Enterprise-Scale Campaign Operations
- End-to-End Orchestration: Lead the launch and pacing of complex, multi-market campaigns across inDrive’s core ride-hailing and urban services verticals.
- Platform Mastery: Manage high-volume inventory using Google Ad Manager 360 (GAM360), ensuring precision in segmentation, targeting, and delivery.
- Retail Media Integration: Implement “digital shelf” strategies to optimize both on-site (in-app) and off-site (social/DSP) conversions.
- Quality Assurance: Establish rigorous "Big 5" agency-standard QA protocols to ensure 100% accuracy in tracking, brand safety, and creative rendering.
Technical Implementation & Automation
- Workflow Engineering: utilize Python, SQL, and Scrapy to automate manual reporting tasks and audit partner revenue-share models for maximum profitability.
- Stack Management: oversee the integration of mobile monetization tools and coordinate technical needs with engineering teams for custom ad-product launches.
- Data Architecture: build advanced dashboards in Looker Studio and Redash that translate raw event data into actionable growth insights.
Performance & Yield Optimization
- Strategic Experiments: execute continuous A/B testing on creative assets and landing pages to improve CTR and user behavior metrics across high-budget campaigns (>20k EUR).
- Yield Management: monitor supply-side health, including fill rates, eCPM, and floor pricing, to maximize revenue without compromising the user experience of the inDrive app.
- Growth Consulting: act as an internal consultant for new product launches, adapting funnel structures for B2B AI startups or retail partners within the inDrive ecosystem.
Qualifications
- 4+ years of experience in digital advertising, working with leading DSPs (The Trade Desk, DV360, Meta, TikTok) or publishers (500k+ DAU).
- Deep familiarity with marketplace-led advertising and last-mile conversion metrics.
- Strong business-oriented mindset, with understanding of the full campaign lifecycle, from commercial agreements and IOs through to campaign delivery, reporting, and post-campaign reconciliation.
- Strong understanding of web and app technologies (JavaScript, Flutter) with hands-on experience in ad tag implementation (GAM, GPT, native ads, HTML5 creatives).
- Experience with the ad request lifecycle, rendering, and click tracking.
- Experience debugging and troubleshooting ad delivery issues, including working with network logs, browser developer tools, and proxy tools such as Charles Proxy. Proficiency in Excel/Google Sheets for analysis and reporting. SQL is a plus.
- Google Ad Manager (GAM360) certification.
- English (C1 level). Spanish is a plus.
Nice to have:
- Experience with mobile ad integrations (Android/iOS) using SDKs (e.g., Google Mobile Ads SDK).
- Hands-on experience independently implementing ad integrations across both web and in-app environments.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
