ExecutiveFull TimeEN
About Hero UKI
You probably know us best through our beloved brands: Deliciously Ella for our range of plant-based food products and delicious recipes; Organix for our tasty toddler snacking range; and Goodies for fun pre-schooler snacks. This is a unique opportunity to lead the Sales agenda and make a visible impact in a leading company that prioritises growth, high performance and building strong, purpose-led brands.
We’re proud of our strong heritage of using business as a force for good in the UK food landscape – building brands that connect deeply with consumers; leading our categories in key retail partners; and offering delicious, better-for-you snacking options to all age groups.
You’ll find our offices in the heart of London and in sunny Bournemouth. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.
We’re part of the Hero Group, a global family of brands united by a shared mission ‘to delight consumers through honest goodness in every bite’.
About Hero Group
Hero is a global food company, founded in 1886 in Switzerland, specialising in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing - always, without compromise.
Our Values
Our values are at the heart of everything we do. Developed through an inclusive process involving colleagues from across the business, they guide how we work, collaborate, and succeed together. They reflect who we are today and the future we are building:
Create Wow - We go beyond expectations and strive to make a meaningful impact
Everyone Hero – Every individual matters and every contribution counts.
Nourish Others – We support, inspire, and help each other grow.
Take Responsibility - We own our actions and outcomes, individually and as a team
About the role
This is a senior leadership role for a commercially driven business leader, responsible for defining and delivering the UK&I Commercial strategy, driving sustainable revenue growth across all channels and customers.
Our three brands are each at different and exciting stages of growth. With strong retail partnerships already in place across the market, we have a significant opportunity to accelerate distribution, strengthen execution and unlock the next phase of growth for our brands.
This role will lead the commercial agenda across the portfolio, driving sustainable sales growth through exceptional in-store and online execution, category leadership and customer collaboration. The Sales Director will play a critical role in expanding our presence with existing retail partners while identifying and unlocking new channel opportunities.
Alongside driving distribution growth, there is a meaningful opportunity to help shape the future of our portfolio, enhancing our existing ranges, entering new categories and bringing innovation to market in ways that strengthen our brands and deepen consumer relevance.
We are looking for a commercially ambitious and strategic sales leader who thrives in a fast-paced FMCG environment, combines strong relationship-building with executional excellence, and is excited by the opportunity to grow brands with real purpose and momentum.
The Sales Director Hero UK&I is a pivotal member of the UKI Senior Leadership Team, reporting to the General Manager. You will partner closely with Marketing, Finance, Supply Chain, and Category teams to deliver aligned and impactful business plans.
The Team
You’ll be leading a talented and energetic team across Grocery, E-commerce, Out of Home, Category and Shopper Marketing, with 6 direct reports and a total team of 18, based out of our London and Bournemouth offices.
Key Responsibilities
About You – skills and experiences
About You - Personal Attributes
Where you’ll work
You’ll be based in our London office on Tottenham Court Road. Your team will be located across London and Bournemouth, meaning you’ll need to travel to Bournemouth around 1-2 times a month (an overnight stay and travel will be covered by the company). You may also be expected to travel abroad from time to time for Hero Group meetings. We have a flexible hybrid working policy, with a minimum of two days per week in the office, but we encourage our team to be together as much as possible.
What We Offer
You will have the opportunity to be part of a mission driven business at a hugely exciting point in our growth trajectory, where your voice is heard and where you’re able to actively impact our business. Some great perks in working for Hero UK&I include:
We would love to receive your application by the 31st May if this role sounds right for you!
Equal Opportunity Statement
Hero UK&I is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected category under applicable laws.
