Sales and Education Executive - Germany

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles. 

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Requirements

Sales and Education Exec 

KAYALI is seeking a Sales and Education Executive to drive the commercial performance of the brand across Germany, Denmark, Switzerland, and Sweden through best-in-class sales execution, education, and retail event support. Acting as a key brand ambassador within the region, you will deliver impactful training to Beauty Advisors, bring the KAYALI brand story to life, and directly influence sell-out performance across key retail partners.

This is a field-based role, with Germany as the primary market. Regular travel across Denmark, Switzerland, and Sweden will be required to support retail teams, strengthen brand presence, and deliver elevated customer and education experiences across the region.

Education & Training 

·       Deliver high-impact education across: 

·       In-store one-to-one and group trainings 

·       Classroom-style sessions 

·       Large-scale conventions, conferences, and events 

Onboard and upskill Beauty Advisors on: 

·       Product knowledge 

·       Kayali Brand and story Heritage  

·       Fragrance storytelling and Layering education 

·       Selling techniques and conversion strategies 

·       Ensure all education is aligned with global brand guidelines and adapted to the key markets 

Sales  

·       Deliver high-impact education across 

·       In-store one-to-one and group trainings 

·       Classroom-style sessions 

Brand & Event Support 

Represent the brand at: 

·       Retailer events 

·       Press and PR moments 

·       Launch activations and VIP experiences 

Experience 

Minimum 5 years’ experience in beauty and retail sales, with a strong focus on fragrance 

Proven background in training and education, including: 

·       In-store education 

·       Classroom training 

·       Large-scale conventions or conferences 

Skills & Competencies 

• Strong commercial acumen with the ability to translate education into sales results 

• Confident presenter with excellent facilitation skills 

• Strong storytelling and brand communication abilities 

• Highly organised and self-motivated 

• Comfortable working autonomously in a field-based role 

Languages 

• Fluency in German / English / French  
• Additional European languages are a strong advantage 

Travel 

• Key Market for this role with be Germany
• Willingness to travel across Denmark, Switzerland and Sweden