Associate eCommerce Marketing Manager

Job Description

Are you ready to embark on an exciting adventure leading the eCommerce expansion efforts of the LEGO Group in Turkiye? If you're passionate about shaping the future of online retail, building lasting partnerships, and driving impactful growth strategies, then this opportunity awaits you. Join us in bringing the magic of the LEGO brand to new heights across diverse markets.

Join us in driving growth for the LEGO brand in Turkiye, leading the eCommerce Marketing and Retail Media efforts to elevate our brand’s presence, optimize partner performance, and deliver exceptional retail experiences.

Core Responsibilities

• Own end to end retail media performance across assigned platforms, driving traffic, visibility, conversion, revenue and ROAS
• Lead paid media planning, execution, and optimization across onsite and offsite channels, including sponsored ads, search, and display campaigns
• Manage campaign budgets, pacing, and performance tracking to ensure efficient investment and delivery
• Drive SEO, content, and product listing optimization to improve organic visibility, conversion, and overall consumer experience
• Lead e merchandising execution across brand stores, banners, category placements, and onsite visibility in partnership with platform and e-merch teams
• Manage external agencies and partners, ensuring high quality execution, strong performance delivery, and alignment with brand and platform strategies
• Partner cross functionally with sales, supply, content, and regional/global teams to align campaigns, inventory, communication, and execution priorities
• Monitor platform and competitor performance, generate actionable insights and reports, and lead execution readiness for launches, seasonal campaigns, and key platform events

Play your part in our team succeeding

The Associate B2B Ecommerce Marketing Manager plays a critical role in driving the LEGO brand’s growth across the most important digital commerce platforms in Turkiye. By leading customer’s marketing and retail media efforts the role ensures that ecommerce is a key growth engine for the BU.

Do you have what it takes?

• Strong experience in the ecommerce marketing and retail media function within consumer goods and/or retail
• Previous experience working with Amazon, Hepsiburada and/or Trendyol in Turkiye
• Solid understanding of ecommerce fundamentals including assortment, pricing, promotions, and retail media
• Proven technical skills and ability to translate channel data into insights and take data driven decisions
• Demonstrated ability to build and manage joint business plans with large ecommerce partners
• Fluency in English and Turkish languages
   

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.