The role
We’re hiring a Senior Growth Marketing Manager to own customer acquisition and growth for OakNorth Business Banking – driving deposit volumes, account opening, and activation.
The role sits at the intersection of marketing, commercial and product. You will work closely with multiple teams and lead go-to-market execution for an actively expanding product suite – from savings accounts and Fixed Term Deposits to Finance Automation and escrow.
This is a high-ownership role for someone who is as comfortable in a campaign dashboard as they are in a product launch war room, and who has operated in a regulated environment where every customer-facing message needs to hold up under scrutiny.
What you'll be doing
Growth and acquisition
- Own Business Banking acquisition across all marketing-attributed channels – paid search, paid social, affiliates, outbound, referral, events, and partnerships.
- Define and own the channel mix strategy: which channels to invest in, which to test, and which to cut – tied explicitly to CAC, deposit targets, and activation rates, not just traffic or leads.
- Work with each channel owner across the marketing team – digital, content, and outbound, to align strategies, share audience and performance insight, tailor messaging and ensure every channel is pulling in the same direction.
- Own the outbound targeting strategy for commercial: sector selection, data strategy, and sequence design in partnership with the BD team.
- Own landing page strategy and conversion rate optimisation – sector-specific pages, form design, and qualification logic.
- Monitor funnel drop-off across the acquisition journey — identify where the biggest leaks are, own re-engagement strategies for prospects who didn't convert, and feed learnings back into funnel and campaign design.
- Develop and iterate sector-specific messaging, tailoring copy and proof points for each target segment rather than relying on a single generic proposition.
- Constantly experiment with new channels: affiliate partnerships, introducer programmes, intermediary channels, with a clear hypothesis and measurement framework for each.
- Track, report, and improve acquisition performance: CAC, conversion rate by channel, application-to-activation rate, and deposit volume per acquired customer.
- Drive cross-sell and cross-product growth — identifying opportunities within the existing OakNorth customer base across Business Banking, Lending, and Personal Savings to deepen relationships, increase product adoption, and grow wallet share.
Product and feature GTM
- Own go-to-market execution for BB product and feature launches — release planning, positioning, channel strategy, asset production, and compliance coordination.
- Lead acquisition campaigns for new releases in the product suite: including release plan, positioning, landing pages, email campaigns, aggregator outreach and activation sequences.
- Own product talk tracks for the product suite, keeping commercial team materials current as products and rates evolve.
- Coordinate cross-functionally across Product, Compliance, Legal, Engineering, and Operations for each release – developing and/or updating copy across the website and marketing materials.
- Brief and direct the Content Marketer, design team, and web team on launch assets
Commercial enablement and BD alignment
- Act as the dedicated marketing resource for the Commercial team – not a separate function. Attend daily and weekly commercial reviews and bring marketing performance data, new campaign ideas, and channel intel.
- Produce the materials the BD team needs to convert: email copy, call scripts, talk tracks, objection-handling guides, and sector-specific one-pagers.
- Ensure inbound marketing messaging and outbound BD sequences are consistent, a prospect who's seen a LinkedIn ad and then received an outbound email must experience the same proposition.
- Feed conversion and objection data from the BD team directly back into campaign and landing page decisions.
- Support events from planning through to follow-up — work with the events manager to coordinate and host any owned, partnered or external events to drive pipeline.
Lifecycle, activation, and retention
- Design and run lifecycle campaigns that move newly onboarded accounts from open to activated, targeting the gap between account opening and first operational use.
- Develop segment-specific activation sequences for lending-mandated accounts that have never used BB operationally.
- Work with Product on in-app and in-platform activation nudges that drive feature adoption and increase usage.
Commercial programmes and partnerships
- Identify, design, and scale commercial programmes that support Business Banking growth targets: referral schemes, introducer programmes, affiliate channels, and strategic partnerships.
- Own the end-to-end performance of growth programmes: from commercial model and targeting through to execution, measurement, and iteration.
- Build scalable, trackable referral and introducer infrastructure, moving from manual processes to platforms that can grow with the business.
- Develop and manage partnership channels that extend reach into the mid-market ICP beyond paid spend: professional services firms, accountants, law firms, and sector-specific intermediaries.
- Work cross-functionally with Legal, Ops, and Compliance to operationalise new programmes compliantly and efficiently.
Performance, reporting, and compliance
- Coordinate / support reporting – consolidating acquisition, activation, and channel performance data for commercial and leadership review.
- Maintain accurate performance dashboards; work with the data team to improve attribution visibility across marketing-attributed and commercially-attributed channels.
- Apply FCA/BCOBS/Consumer Duty constraints at brief stage — every prospect-facing asset is a financial promotion and must be treated as one from the outset.
- Ensure all campaign copy, landing pages, and outbound sequences are rate-accurate, claim-substantiated, and compliant before submission to compliance review.
What we're looking for
What we're looking for
- 6+ years in growth or performance marketing; at least 2 years with direct ownership of B2B acquisition targets.
- Proven track record of moving acquisition numbers, not just running campaigns. You can point to a channel, a decision, and a result.
- Hands-on experience across paid search, paid social, outbound email, and lifecycle marketing.
- Experience in a regulated environment: you've written FCA-compliant copy, navigated a financial promotion approval process, and know where the compliance boundaries are.
- Strong commercial judgment: you understand CAC, payback period, and deposit economics well enough to make channel investment decisions, not just report on them.
- Comfortable working in a sales-led model: you've worked alongside a BD or direct sales team and know where marketing ends and BD begins.
- Data literate: you can pull campaign reports, build a basic acquisition dashboard, and interpret funnel data without relying on an analyst for every question.
Desirable:
- Experience marketing a B2B financial product to UK businesses: banking, lending, payments, or treasury/savings.
- Familiarity with the UK mid-market segment (£1m–£100m turnover) and the buying behaviour of founders, CFOs, and FDs.
- Hands-on experience with Salesforce, HubSpot, Apollo, Iterable or equivalent tooling.
- Understanding of deposit economics and how acquisition metrics connect to NIM and bank-level profitability.
