Digital Sales Lead (QSR) – Townsquare Ignite
* This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth.*
About Townsquare Ignite:
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage:
- First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
- Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
- Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
- Massive Reach: We have access to over 250 billion impressions per day.
- Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
- Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
- Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Digital Sales Lead (QSR) Opportunity:
Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships.
Responsibilities:
New Business Development
- Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies.
- Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges.
- Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges.
- Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.
Account Management & Growth
- Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs.
- Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients.
- Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients.
Industry Expertise & Execution
- Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise.
- Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution and client satisfaction.
Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.
Qualifications:
- 3+ years of digital sales experience, with a proven track record of success in the QSR industry or selling digital marketing solutions to QSR clients.
- Strong expertise in digital marketing solutions, including programmatic, social, and paid search, with a focus on achieving results and driving revenue.
- A consultative sales approach with excellent communication skills and the ability to build strong, long-lasting client relationships.
- Superior presentation, interpersonal & communications skills.
- Proficient with the full Microsoft suite.
- BA/BS degree (preferred).
- Valid driver’s license, auto insurance, and reliable vehicle (required).
Benefits:
- Competitive base plus UNCAPPED commission plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- World Class training opportunities and client solutions, including access to our own DMP
- Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
Why you’ll love working at Townsquare Ignite:
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
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