Marketing Manager, Platforms & Ecosystems, India Marketing

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Marketing Manager, Platforms & Ecosystems, India Marketing

Location:  Gurgaon, India

 

About the role: 

As the Android Marketing team, our goal is simple: to bring the magic of premium Android Devices and experiences to our users, via focused GTM efforts including brand, product and retail marketing. As an Android Product Marketing Manager for Google in India, you will be responsible for building and establishing Android as the OS of choice. You will be part of a high performing team which will define product strategy using the right user insights and value propositions, leading marketing campaigns with partners in India and globally. You will work closely with our Android cross-functional teams, regional and global marketing teams in building the Android user strategy, executing high impact campaigns and analysis. You will also be working with external Retail, OEM and carrier partners to build a robust Android ecosystem. Finally, your work will also require you to work with multiple partners and agencies, both creative and media, and inspire them to co-create meaningful and high impact Social 1st campaigns.  

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve core problems--from the everyday to the epic, from the mundane to the monumental. 

Area Description: 

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself 

  

What you will be doing: 

• Work with our Retail and OEM partners to drive adoption of Android through marketing initiatives 
• Be responsible for end-to-end retail marketing strategy and execution (online and offline) for Android premium, along with core product marketing bringing out the goodness of the platform in India 
• Strategize and execute POS initiatives and ATL campaigns (as needed) collaborating with multiple internal/ external partners and teams, to drive business goals  
• Develop integrated marketing campaigns to make Android cool: This includes narratives focused on our users and measuring the impact of our programs, and building every campaign with a social first angle.  
• Work cross-functionally with internal stakeholders across Google to evaluate the marketing opportunities from a strategic, financial and operational perspective. In addition to shaping creative, monitoring and evaluating performance, and sharing campaign learnings with relevant teams. 
• In addition to shaping creative, monitoring and evaluating performance, and sharing campaign learnings with relevant teams. 

  

What you need to be great in this role: 

• BA/BS degree or equivalent practical experience 
• 8+ years of work experience in shopper Marketing, consumer marketing, Partnerships, Category Management or strategy consulting esp. In the Tech industry 
• Detailed knowledge of and experience in the mobile industry and passion for new technology 
• Expertise in running large consumer ATL/BTL facing campaigns and bringing new products or features to market 
• Experience in retail marketing - online/ offline  
• Experience influencing internal and external marketing and product stakeholders  
• Strong analytical, problem solving, written and oral communication skills 
• Entrepreneurial spirit and ability to work in a highly dynamic agile environment 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17593

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.