Medtronic
Principal Customer Marketing Specialist - Capnography, Acute Care and Monitoring
🇺🇸Colorado, United StatesRemote available6 days ago
$126K – $190KSenior
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
Are you ready to be at the forefront of advancing patient monitoring in one of Medtronic's fastest-growing sectors? Join us in Acute Care & Monitoring (ACM), where you'll play a pivotal role in transforming Respiratory care. As the Principal Marketing Specialist, you'll lead and drive commercialization across channels and regions of our monitoring portfolio; a market-leading set of solutions to support healthcare providers in preventing the onset of respiratory complications.
This role is remote within the US and travels at least 50% of the time.
A Day in the Life
Shape & Clearly Communicate Portfolio Value Proposition:
Develop and articulate compelling value propositions for Microstream™ capnography monitoring system, designed for early detection of changes in patient ventilation.
Ensure consistent messaging across all marketing materials and channels.
Tailor value propositions to different market segments and customer needs.
Work closely with product marketers to develop key messaging guides and campaign strategies.
Oversee the execution of global launch plans and marketing campaigns.
Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
Serve as the global subject matter expert for respiratory monitoring, supporting field teams with clinical messaging and objection handling.
Collaborate on Global Market Development Strategy and Execution:
Identify and address market barriers such as clinical, advocacy, and guidelines.
Develop and implement strategies to penetrate new markets and expand existing ones, with a with a focus on early detection of ventilation compromise.
Conduct market research to understand customer needs and the competitive landscape.
Drive market expansion by advancing a holistic early‑detection story integrating ventilation insights with Nellcor pulse oximetry.
Collaborate with medical affairs to execute education, Key Opinion Leader (KOL) engagement, and evidence generation strategies.
Support the development of clinical evidence, advocacy initiatives, and HCP training programs.
Facilitate training and educational programs for healthcare professionals.
Build relationships with KOLs and clinicians to gather Voice of Customer (VoC) insights and shape product positioning.
Drive Product Launch Excellence:
Lead or support new product launches, ensuring cross-functional alignment and readiness across geographies.
Partner with R&D, Regulatory, Clinical, and Supply Chain teams to influence product development and ensure market needs are addressed.
Develop launch forecasts and ensure product availability within acceptable inventory levels.
Create integrated communications and promotional plans for consistent, high-impact messaging.
Enable Sales & Field Success:
Develop and maintain marketing collateral, sales tools, and training resources.
Coordinate product evaluations, upgrades, and conversions in collaboration with sales and clinical teams.
Ensure field teams are equipped with the tools and messaging needed to drive adoption and growth.
Own Annual Marketing Plan:
Develop and manage the annual marketing plan in collaboration with regional partners and upstream/product marketing teams.
Monitor and adjust the plan based on market feedback and performance metrics.
Align marketing activities with overall business objectives and goals.
Lead Competitive & Business Insights Gathering:
Conduct competitive analysis and gather business insights to inform strategic decisions.
Collaborate with regional teams to implement actions based on insights.
Track industry trends and emerging technologies to stay ahead of the competition.
Monitor competitor pricing, positioning, and product launches to inform strategy.
Lead Regional Communications and Forums:
Facilitate regional communications, forums, and Quarterly Business Reviews (QBRs).
Track and report on key metrics to measure the effectiveness of marketing initiatives.
Foster a collaborative environment to share best practices and insights across regions.
Support regional teams with tailored marketing assets, training tools, and launch readiness resources.
Minimum Qualifications
Bachelor’s degree
Minimum of 7 years of relevant experience with a Bachelor's degree or advanced degree with at least 5 years of relevant experience.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Strong preference for global marketing experience
Proven track record of successful product launches and market development.
Strong leadership and project management skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams and regional partners.
Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.
Experience in marketing or sales roles within the medical device industry.
Clinical experience in hemodynamics, such as working as a nurse or clinical professional.
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain, restore health, and extend life—where your unique background and perspective are valued.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
