Shopper Marketing Lead - Wellbeing Collective, UK

Job Title: Shopper Marketing Lead - Wellbeing Collective

Business Function: Marketing

Location: 100VE (2 days a week), Kingston Head office (1 day a week)

 
WHO WE ARE?

We are the Wellbeing Collective (WBC) team at Unilever. We are a global business unit (GBU) that is less than 6 years old, focused on one of Unilever’s largest growth opportunities – the €240bn Health & Wellbeing space defined by Vitamins, Minerals, and Supplements (VMS) and Functional Hydration (FH) as the product category. Our ambition is to be a €5bn business globally by 2030.
We work in an agile and entrepreneurial way, collaboratively within the team and with our Unilever colleagues around the world. We work in a networked way where everyone needs to be able to take a step back and think strategically, as well as roll up their sleeves and get their hands dirty; to be entrepreneurial and experiment, as well as bringing in the best of Unilever and work the structures of a large company; to take charge and lead, as well as follow and support others.

OUR BUSINESS

Unilever’s Wellbeing Collective is our ~€2.5bn global business unit under Beauty & Wellbeing, growing rapidly for the last 16Qs. We hold a portfolio of acquired brands including Equilibra (Italy), Olly, Liquid IV, SmartyPants, Welly, Onnit and Nutrafol, all in the US. Each brand is completely unique and focused on giving consumers superior experiences within their respective spaces and target segments, and largely only exist in their home markets at the point of acquisition.
Today, our Wellbeing International business (excl. US), is a rapidly growing €150mn business, looking to grow ~6x by 2030. Our focus is to rapidly expand and grow our 3 priority brands – Liquid IV, OLLY and Nutrafol, which are all Unilever Power Brands, into new markets. We’re today already present in 11 markets outside of the US with more to come in 2026.

JOB PURPOSE
In the lead up to our third summer in the UK, we have ambitious plans drive growth through category leadership and exceptional execution. In the connected world in which we live, it is critical our brands cut through and connect with shoppers during their path to purchase, both in the physical and digital environment. This role ensures the Liquid I.V. brand and the Enhanced Hydration category is visible at the point of purchase through engaging shopper programmes which connect with both wider brand activity systems and retailer partnership activities.  
This role is responsible for the development of the shopper marketing strategy for Liquid I.V. UK and delivery of market-leading Shopper Marketing campaigns. You will work to deliver a best-in-class activity plan which is seamlessly connected to the full media plan and can be leveraged through our customer account and execution teams with our retailers to drive competitive growth. 

RESPONSIBILITIES 

• Lead the shopper marketing strategy for Liquid I.V. UK and ensure its implementation across all retailers to deliver the annual growth objectives
• Create shopper campaign blueprints, ensuring differentiated options for deployment by Retailer Execution in line with retailer requirements. 
• Define customer priorities, allocate budget (BMI), and manage the forecast and spend monthly. In partnership with Retailer Executive Executives, manage Shopper Marketing investments across in-store and online, ensuring efficient allocation, live performance management and strategic pivots based on ROI.
• Localise global CSTKs or develop your own where necessary, and ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards 
• Own the Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell in. 
• Own all content that supports the Shopper journey, including ratings & reviews, supplementary images, written content, and influencer content directing to store
• Work closely with Customer Account Managers, Category, Strategy & Planning and Brand team to shape retailer strategies, build strong retailer relationships, and present to various stakeholders, internal and external
• Directly manage shopper marketing for some accounts including Costco and Holland & Barrett.
• Assist the boarder Commercial team across Brand & CSP where needed

ALL ABOUT YOU
• Ideal experience: Suitable years in Shopper Marketing with knowledge of retail media networks and planning processes and a proven ability to optimise plans towards performance outcomes
• Project management with experience working in cross functional teams to deliver business-critical projects on time and in full.
• Stakeholder management with proven ability to build and develop relationships, preferably with customers or agencies. 
• Excellent Communication with proficiency in PowerPoint and Excel, good attention to detail, and ability to convey ideas and plans with clarity in presentations. 
• Reliable and Accountable – takes pride in their work, strives for excellence and goes the extra mile to get things done, even if beyond scope. 
• A Creative Eye – able to recognise and strive for best-in-class creative assets. 
• Passion To Learn – keen to develop new skills and not afraid to ask for help. 

NOTES

Location 

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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