Join Casey’s in shaping a better future for our communities, guests, and team members as a Digital Asset Management Librarian! The Digital Asset Management (DAM) Librarian is responsible for the day-to-day management, organization, and governance of the company’s Digital Asset Management platform. This role ensures digital assets are accurately tagged, easy to find, properly governed, and maintained throughout their lifecycle. Partnering closely with Creative, Marketing, and IT teams, the DAM Librarian establishes standards, supports users, and continuously improves DAM processes to enable efficient access, reuse, and compliance across the organization.
Key Responsibilities:
- Oversee the intake, uploading, tagging, and organization of digital assets to ensure accurate metadata and high levels of findability within the DAM platform.
- Implement, manage, and maintain metadata standards, taxonomies, and naming conventions aligned with organizational structure and evolving business needs. Ensure ongoing accuracy and consistency of asset metadata to support efficient search, retrieval, and reuse.
- Administer and maintain the DAM platform, including system configurations, taxonomy updates, and ongoing enhancements. Monitor platform usage and run reports to track asset adoption, performance, and utilization. Support system updates, test new features, and manage support tickets in partnership with vendors and internal teams.
- Partner with Creative, Marketing, and IT teams to understand asset needs and ensure DAM processes align with creative and marketing workflows. Develop, document, and maintain DAM best practices, standards, and standard operating procedures.
- Conduct regular audits of digital assets to ensure quality, compliance, and alignment with established standards. Manage asset lifecycle processes, including version control, archiving, and removal of outdated or unused assets.
- Manage DAM user access, permissions, and group settings to ensure appropriate access and security. Provide guidance, support, and troubleshooting for internal teams and external partners using the DAM system. Lead training sessions for internal and external users on DAM usage, including uploading final marketing assets and adhering to established standards.
- Participate in marketing team initiatives and projects, collaborating with cross-functional partners to support asset needs and ensure alignment with DAM processes and standards.
- Perform other duties as assigned.
What you can expect when you join the Casey's Team:
- A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
- We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, charitable giving programs, and parental leave.
- Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, and volunteer time.
- Dress for your day dress code, jeans are welcome!
- The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!
- What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!
Compensation:
Starting pay range: $64,500 - $84,600. Actual pay may vary based on Casey’s assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, and qualifications. Other factors impacting pay include local prevailing wages and internal equity. This position is eligible for an annual cash bonus based on company performance. Our full salary range for this role does extend beyond the hiring range listed, allowing team members the opportunity to continue to grow within the company.
Qualifications
- Bachelor's degree in Library Science, Information Management, Marketing, Communications, Digital Media or a related field.
- At least 3 years of experience managing digital assets, content libraries, or related systems, with hands-on experience using a Digital Asset Management platform (e.g., Bynder or similar).
- Working knowledge of metadata management, taxonomy development, and digital asset workflows, including familiarity with common creative asset types, file formats, and production processes.
- Experience with digital rights management, copyright considerations, and usage governance across various media types and file formats.
- Clear and effective communicator with strong interpersonal skills and the ability to collaborate across teams and stakeholders.
- Highly organized with exceptional attention to detail and a strong focus on accuracy and data quality.
- Working knowledge of digital asset formats, metadata standards, and content management best practices.
- Ability to manage multiple priorities in a fast-paced environment while maintaining consistency and quality.
- Process-oriented mindset with a continuous improvement focus, identifying opportunities to streamline workflows and enhance system usability.
- Work is primarily performed in an office setting.
