Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment

Worldwide Print Marketing Strategic Initiatives Lead - Consumer segment

Description -

Job Summary
• This role is responsible for developing marketing plans in collaboration with global marketing and go-to-market marketing functions while ensuring alignment with business priorities and strategic frameworks. The role also defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors, and participates in the development and execution of the go-to-market OPEX budget. The role further leads the maintenance of a sales intelligence dashboard, fosters third-party relationships to enhance offerings, and applies advanced subject matter knowledge to lead and contribute to complex projects.

Responsibilities
• Develops marketing plans in partnership with global marketing function and go-to-market marketing functions.
• Drives alignment of marketing plan with business priorities, goals, and strategic framework by business units and category.
• Defines the global commercial landscape by analyzing competitors, partners, and consumer behaviors.
• Participates in the development and execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities.
• Monitors and executes budget adjustments in alignment with go-to-market changes and category priorities.
• Partners with global marketing function, commercial functions, and go-to-market functions to develop end-to-end toolkits and initiatives that can be utilized across various go-to-markets.
• Leads maintenance of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
• Maintains and develops third-party relationships aimed at enhancing offerings throughout the product, service, and solutions lifecycle for specific segments or industries.
• Applies advanced subject matter knowledge, leads and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.


Education & Experience Recommended
• Min. Bachelor’s degree in Marketing and/or Business & Management, Data Science or eCommerce or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 5 years of work experience, preferably in marketing, sales, or a related field.

• Typically has 2 years of work experience within HP.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"