Job Title: Demand Generation / ABM Specialist
Location: Gurugram, UK Shift (1.30 pm to 10.30 pm)
About the Company
With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in United States.
Role Overview
The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams.
This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics.
Key Responsibilities
- Demand Generation Strategy & Execution
- Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads.
- Collaborate with content and design teams to create compelling content that resonates with target personas.
- Monitor and optimize campaign performance to increase conversion rates and improve ROI.
- Account-Based Marketing (ABM)
- Identify and segment high-value accounts in collaboration with sales leadership.
- Design personalized ABM playbooks—including messaging, content, and outreach sequences—to engage target accounts.
- Track account engagement and pipeline progression; iterate on ABM tactics based on data-driven insights.
- HubSpot Administration & Automation
- Administer HubSpot for marketing automation, including setting up workflows, lead scoring, nurturing sequences, and integrations with other tools.
- Ensure proper tracking of leads, MQLs, SQLs, and opportunities across the entire funnel.
- Maintain data hygiene, manage user permissions, and troubleshoot technical issues as needed.
- Analytics & Reporting
- Develop and maintain dashboards within HubSpot (and/or BI tools) to track key performance metrics (lead volume, pipeline velocity, customer acquisition costs, etc.).
- Analyze campaign performance, funnel metrics, and ABM effectiveness; present insights to leadership.
- Make strategic recommendations based on data to optimize spend, focus, and targeting.
- Market Research & Competitive Analysis
- Conduct in-depth market and competitor research to identify new opportunities, trends, and best practices.
- Translate research findings into actionable strategies for customer segmentation and targeting.
- Stay current on industry trends, marketing technology advancements, and competitor campaigns.
- Collaboration & Cross-Functional Alignment
- Work closely with sales teams to ensure seamless handoffs of leads, alignment on target account lists, and continuous feedback loops.
- Partner with product marketing to refine positioning, messaging, and product differentiators.
- Coordinate with content and design teams to develop assets that support ABM and demand generation efforts.
- Budget & Resource Management
- Manage allocated marketing budgets for campaigns; optimize spend across channels.
- Recommend new tools, technologies, or resources to enhance the effectiveness of ABM and demand generation programs.
- Process Optimization
- Continually refine workflows, lead management processes, and campaign execution steps to streamline operations.
- Document best practices and standard operating procedures for future scalability.
Qualifications
- Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Experience: 3–5+ years in a B2B marketing role with a proven track record in demand generation and/or ABM.
- HubSpot Expertise: Hands-on experience administering HubSpot (or equivalent marketing automation platform), including setting up workflows, dashboards, and integrations.
- Technical & Analytical Skills: Proficient in marketing analytics, data reporting, segmentation strategies, and A/B testing.
- Industry Knowledge: Understanding of B2B buying cycles, SaaS products, and complex sales funnels.
- Communication & Collaboration: Excellent verbal and written communication skills; experience working with cross-functional teams, including sales and product marketing.
- Market Research: Ability to perform competitor and market analyses to inform campaign strategies.
- Project Management: Strong organizational and time-management skills with attention to detail.
Preferred Skills
- Knowledge of other martech or CRM tools (HubSpot, Salesforce etc.).
- Familiarity with ABM platforms or intent-data providers (Definitive, ZoomInfo, Warmly, Demandbase, Terminus, etc.).
- Certifications in HubSpot or other marketing automation platforms are a plus.
Why Join Us
- Growth Opportunities: Work on cutting-edge demand generation and ABM strategies in a high-growth environment.
- Impactful Role: Drive measurable results that directly contribute to top-line revenue.
- Collaborative Culture: Join a supportive, cross-functional team that values innovation and open communication.
- Competitive Compensation: Attractive salary and benefits package, along with performance-based bonuses/incentives.
