Associate/Analyst - Digital Web Analytics

Job Title: Associate/ Analyst - Digital Web Analytics

Career Level: C2/C3

Introduction to role:

Are you ready to turn web and media signals into crucial actions that elevate brand performance and help more patients find the treatments they need? As Senior Analyst - Digital Web Analytics, you will be the analytics heartbeat for a primary brand with multiple indications, based in Chennai or Bangalore, India. You will connect digital marketing investments to website engagement and conversion outcomes, enabling brand leaders to move quickly and authoritatively.

You will use an established reporting foundation across Adobe Analytics, Power BI and Excel to evaluate performance trends, interpret cross-indication results, and deliver executive-ready narratives that drive decision-making. Do you thrive with separating signal from noise, aggressive assumptions, and guiding collaborators toward the next best action that impacts real-world health outcomes?

Accountabilities:

Brand and Indication Performance Leadership: Own quarterly web and digital marketing performance reporting for a leading brand covering various indications. Reports align with commercial reporting standards and important metric definitions. Analyze performance across indications, audience segments and tactics to connect channel inputs to on-site outcomes and highlight what matters most now.

Insight Generation and Recommendations: Interpret shifts in traffic, engagement and conversion behavior; distinguish relevant changes from normal variation; identify risks and growth opportunities; and translate findings into clear recommendations with encouraged impact that advise plans and budgets.

Ad Hoc and Deep-Dive Analysis: Investigate emerging trends and performance gaps by interrogating Adobe Analytics and media platform data to validate patterns and test hypotheses. Evaluate traffic quality across Paid Search, Paid Social, Display and Organic, including landing page and journey performance, to uncover optimization opportunities across indications.

Adobe Analytics and Measurement Enablement: Build and refine reports, segments, calculated metrics and dashboards. Perform pathing, fallout and visitor segmentation analysis. Validate tagging and troubleshoot with Adobe debugging and browser developer tools. Support KPI documentation and consent-aware data collection to uphold data integrity and governance.

Data Visualization and Executive Storytelling: Craft compelling, executive-ready PowerPoint narratives that explain what happened, why it happened and what to do next. Ensure visualizations are clean, accurate and actionable for senior audiences.

Cross-Functional Partnership: Act as the primary analytics contact for the brand, collaborating with marketing, media and web teams. Lead readouts, prioritize collaborator needs, and support test-and-learn cycles with clear measures of impact.

Essential Skills/Experience:

• Education: Bachelor’s degree in computers, IT, etc., or related field
• Experience: 4+ years of experience in digital analytics, marketing analytics, or website performance analysis.
• Tools and Domain:
• Hands-on experience with Adobe Analytics (required), including segmentation, calculated metrics, and journey analysis.
• Strong Excel proficiency (using sophisticated formulas, data manipulation).
• Sophisticated PowerPoint skills with consistent record to build executive-ready decks.
• Experience analyzing Paid Search, Paid Social, Display, and Organic performance and connecting media to onsite outcomes.
• Proficiencies:
• Strong analytical approach with ability to generate insights—not just reports—and to prioritize high-impact opportunities.
• Diligent with strong QA and debugging skills; comfort with tagging validation and data integrity checks.
• Excellent communication and collaborator leadership skills.
• Awareness of privacy and consent considerations and adherence to data governance standards.
• Collaboration with multiple teams such as IT, Operations, etc.

Desirable Skills/Experience:

• Experience evaluating multi-audience or multi-product/indication performance preferred.

When we put unexpected teams in the same room, we ignite bold thinking with the power to encourage life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and aggressive world.

Why AstraZeneca:

Here, your analytics will influence decisions at global scale, helping diverse teams move faster and smarter to reach patients who need our medicines. You will work in a connected, collaborative environment that blends automation, data and human insight to rethink how we operate—bringing marketers, technologists and analysts together to fuel ideas and turn them into measurable impact. We value curiosity and clarity, and we balance ambition with support and understanding so you can grow your craft, take on broader responsibility and see the real-world outcomes of your work.

Call to Action:

Step into a role where your analysis builds brand choices and patient reach—bring your expertise and momentum to help us turn sophisticated data into significant action today.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.