Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.
Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).
From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About the Role:
We’re looking for a creative and culturally plugged-in Social Media & Partnerships Manager to help grow Freddie’s Flowers social into the no.1 community for flower enthusiasts.
Reporting into the Brand Director and working closely with our in-house creative team, you’ll lead our organic social presence, shaping channel strategy, creating social-first content, and building an engaged community that genuinely loves flowers, creativity and as a result, the Freddie’s Flowers brand. Plus, you’ll play a key role in deciding which other likeminded brands and people we partner with to help spread the message further - whether it’s through events, content, or full-bloom collaborations.
This is a role for someone who understands that social is no longer just a communications platform - it’s storytelling, inspiration, connection and growth. Someone full of ideas, excited by culture and trends, and always willing to get stuck in and try something.
What You’ll Do
- Lead and evolve our social channel strategy working alongside the Brand Director. With a primary focus on Instagram and TikTok, alongside a presence on Pinterest, Facebook, YouTube, LinkedIn and Substack
- Own and manage delivery of the UK & DE social calendar, aligning content and campaigns with wider marketing, brand and community initiatives
- Develop content pillars, recurring franchises and creative concepts that Freddie’s Flowers can become known for
- Create engaging social-first content — either hands-on yourself or in collaboration with our in-house design and creative team
- Partner closely with the Founder’s social channels to create aligned and culturally relevant content
- Align with our performance marketing team to ensure consistency across all digital touchpoints and identify opportunities to cross-pollinate content and messaging
- Manage daily community engagement alongside our Customer Service team, responding to comments and conversations across channels
- Track, analyse and communicate channel performance and insights to the wider business, feeding learnings into an ongoing test-and-learn strategy
- Stay connected to platform trends, cultural moments and emerging formats to keep our content fresh and distinctive. Educating those around you on the on the evolving social landscape
- Help build a thriving online and offline community of engaged flower enthusiasts. Creating positive experiences and hosting in person events people want to share, working alongside our sales, customer and CRM teams
- Work with the Brand Director to create a program of partnerships, events and collaborations with like-minded brands and creators that engage the community and support customer acquisition
- As a central part of a small-but-mighty brand marketing team, be willing to support across a wider scope of projects during peak campaign moments
Requirements
- 3–5+ years’ experience in social media for a lifestyle, culture or consumer brand
- Deep understanding of Instagram and TikTok, including trends, formats and storytelling
- A strong project manager, able to turn ideas into reality
- Strong creative instincts with the ability to create engaging content at speed
- Experience filming, editing and producing short-form video content
- Confident using tools such as CapCut, Canva and Adobe Creative Suite
- A strong understanding of social analytics and performance reporting
- Excellent copywriting and editorial instincts
- Previous event production experience preferred but not essential
- A genuine passion for community-building, creativity and culture - and most importantly, a love of flowers!
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
Inclusion:
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
