About SSO Hospitals
SSO Hospitals is a trusted name in healthcare, committed to delivering world-class patient care and clinical excellence. Our marketing team plays a vital role in building brand awareness, driving patient footfall and engagement, and communicating our mission across digital and traditional platforms. We are looking for a dynamic and detail-oriented Marketing Associate to join our growing team.
About 2070Health
W Health Ventures has set up India’s first healthcare-focused Venture Studio called 2070 Health—an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new venture. Companies incubated in the last 24 months include Elevate Now, Nivaan Care, Reveal Healthtech, BabyMD, and Everhope Oncology.
Role Overview
The Marketing Associate will support the planning and execution of marketing campaigns across digital and offline channels. This role requires a proactive professional with a strong understanding of social media management, vendor coordination, and content production workflows. The ideal candidate brings experience from an agency or healthcare environment and thrives in a fast-paced, collaborative setting.
Key Responsibilities
Digital Marketing & Social Media
- Manage and grow SSO Hospitals' presence across social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Plan, schedule, and publish content calendars aligned with hospital campaigns, doctor profiles and brand objectives.
- Monitor platform performance metrics and generate regular reports with actionable insights.
- Manage and optimise the hospital's and doctors’ Google My Business (GMB) profiles across all locations.
Vendor & Agency Coordination
- Liaise with external vendors, digital agencies, print vendors, and media partners to ensure timely delivery of marketing assets.
- Raise purchase orders, track approvals, and maintain vendor documentation in line with hospital procurement processes.
- Evaluate vendor proposals and assist in negotiating deliverables and timelines.
Content Production & Creative Collaboration
- Brief and collaborate with in-house graphic designers and video editors to develop compelling marketing materials.
- Review creative outputs against brand guidelines and provide structured feedback for revisions.
- Use Canva or similar design tools to create or adapt quick-turnaround creatives for digital and print use.
- Support production of content such as brochures, banners, emailers, reels, and explainer videos.
Research & Strategy Support
- Conduct market and competitor research to identify trends, opportunities, and best practices in healthcare marketing.
- Gather data on patient demographics, campaign performance, and digital benchmarks to support strategy development.
- Assist in preparing presentations, reports, and marketing plans for internal stakeholders.
Marketing Tools & Platforms
- Work across marketing tools such as Meta Business Suite, Google Analytics, WhatsApp marketing platforms, and scheduling tools.
- Maintain records of campaigns, ad spend, and performance data in shared trackers or CRM systems.
- Support paid media campaigns in coordination with the digital team or agency partners.
Requirements
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- A postgraduate qualification or certifications in digital marketing (Google, Meta, HubSpot, etc.) will be an added advantage.
Experience Required
- 2–3 years of hands-on marketing experience, preferably in a healthcare organisation or a marketing/advertising agency handling healthcare or service-sector clients.
- Demonstrable experience managing social media accounts at a brand or agency level.
- Prior exposure to vendor management and coordinating with creative teams.
- Experience working with Google My Business for multi-location businesses is strongly preferred.
Skills & Competencies
Must-Have
- Strong written and verbal communication skills in English; proficiency in regional languages is a plus.
- Solid working knowledge of major social media platforms and their native analytics tools.
- Hands-on experience with Google My Business setup, optimisation, and reporting.
- Proficiency in Canva or equivalent design tools for creating marketing collateral.
- Ability to brief and manage designers and video editors with clear, structured feedback.
- Strong research skills with the ability to synthesise information into actionable insights.
- Organised, detail-oriented, and able to manage multiple projects and deadlines simultaneously.
Good to Have
- Familiarity with paid media concepts (Meta Ads, Google Ads) — hands-on management not mandatory.
- Basic understanding of SEO principles and website content management.
- Experience with healthcare-specific communication, HIPAA/patient confidentiality norms, or regulated content environments.
- Exposure to CRM or marketing automation platforms.
Benefits
- A purpose-driven workplace at the intersection of healthcare and innovation.
- Collaborative team culture with access to senior marketing leadership.
- Competitive compensation commensurate with experience.
