E-commerce’s Governance and Experience (GNE) organization is dedicated to building a safe, sustainable, and high-trust marketplace where every customer enjoys a seamless purchase experience. Within GNE, the Experience Team focuses on delivering reliable, intuitive, and outstanding end-to-end journeys for all TikTok Shop users.
We are seeking a strategic and self-driven Seller Integration & API Program Manager to lead API ecosystem development for our US TikTok Shop. This role sits at the intersection of marketplace operations, product strategy, platform partnerships, and ecosystem development, with a focus on enabling merchants through scalable integrations and third-party solutions.
You will be responsible for understanding the US ISV ecosystem, identifying gaps in current API and merchant tooling capabilities, and driving initiatives that improve how sellers manage after-sales operations, logistics, dispute resolution, and overall marketplace workflows.
This is a highly cross-functional, high-ownership role ideal for someone who thrives in ambiguity, enjoys solving complex operational problems, and is excited to build new infrastructure and partnerships from the ground up. A product or technical background is strongly preferred, as you will work closely with Product and Engineering teams to influence platform capabilities and integration strategy.
Responsibilities:
- Own the US Seller API & ISV ecosystem strategy, including ecosystem mapping, partner enablement, capability expansion, and operational roadmap development.
- Serve as the primary liaison across Operations, Product, and Engineering teams for all API and ISV-related initiatives.
- Research and analyze the US ISV ecosystem, including key players, integration models, and service provider capabilities across after-sales, logistics, ERP, customer support, and merchant operations.
- Identify gaps in merchant tooling, Seller Center functionality, and API coverage, and drive prioritization of new capabilities such as exchanges, reshipments, advanced dispute handling, and other after-sales workflows.
- Define business and operational requirements for new API features and integrations, translating merchant pain points and market insights into scalable platform solutions.
- Build and manage strategic relationships with ISV partners, developing a deep understanding of their workflows, operational challenges, and integration needs.
- Design and execute pilot programs with ISV partners to validate new integration models, workflows, and platform capabilities.
- Monitor ecosystem health and partner performance metrics, identifying opportunities to improve adoption, scalability, and operational efficiency.
- Translate US market insights and merchant feedback into actionable recommendations for global Product and platform teams.
- Partner cross-functionally with Product, Engineering, Merchant Success, Customer Service, and Operations teams to drive API and ecosystem initiatives from strategy through execution.
- Represent the US market perspective in global discussions and contribute to long-term seller platform and ecosystem strategy development.
