€100K – €100KExecutiveFull Time
Looking to race into your next role? Strap in, we're looking for a Sales Director (Europe) to join our unique mission!
About Formula E:
Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
This role is offered on an independent contractor basis.
The base location of this role is flexible within the UK / Germany / Spain / Netherlands.
€100,000 with a competitive OTE bonus.
Are you a powerhouse commercial leader ready to accelerate the growth of the world’s most innovative racing series? We are looking for a Sales Director (Europe) to join the Formula E team. This is a high-impact, dual-purpose leadership role where you won't just oversee a region, you will actively shape the commercial landscape of sustainable motorsport across Europe. You are the senior regional ambassador, bridging the gap between global strategy and local market execution to ensure Formula E remains the premier platform for innovation and high-adrenaline sport.
You will balance the leadership of a high-performing team with your own direct business development. You are as comfortable in the boardroom closing deals as you are on the ground coaching in-market managers to achieve excellence in ticketing and hospitality.
Regional Revenue: Your mission is to ensure 100% delivery of cumulative revenue targets across all European races. You aren't just hitting numbers; you are identifying cross-market opportunities where a local partner in one territory can be scaled across the entire European circuit, driving long-term commercial sustainability.
Direct Deal Origination & High-Level Ambassadorship: You personally identify and close significant local sponsorship and trackside activation deals that define our European portfolio. Beyond the deal, you are the face of the brand, representing Formula E in press interviews, on industry panels and at high-profile ticketing launches across the continent.
Leadership, Mentorship & Operational Synergy: You lead a diverse team of In-Market Sales Managers (across Berlin, Madrid, the UK and beyond), driving accountability and professional development. You act as the vital regional conduit for Global Sales, Marketing and Media teams, ensuring every local activation aligns with global brand standards while respecting the unique nuances of local business cultures.
What we're looking for in you:
The Senior Commercial Powerhouse: You possess significant experience in a regional sales leadership role within sports, media or entertainment. You have a deep, active network of corporate contacts across major European markets and a proven track record of closing sponsorship or activation deals.
The Empathetic & Decisive Leader: You are a master of remote team management. You know how to motivate and coach field-based sales teams to over-deliver on revenue targets. You thrive on "in-market" presence, preferring to be on the ground talking to partners rather than behind an office desk and you possess the cultural agility to manage diverse personalities across Europe.
The Diplomatic Visionary: Your communication skills are exceptional. You can align diverse stakeholders, from team principals and C-suite executives to government ministers and local agencies. You have the "big picture" vision to drive the region forward while maintaining the discipline to dive into local operational details when necessary.
The Adaptable Global Ambassador: You are confident, personable and articulate, whether you are in front of a camera or addressing a room of industry leaders. You are comfortable with frequent travel and the fast-paced, unpredictable nature of a global racing calendar. You don't just follow the mission; you champion it.
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is 29th May, however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact recruitment@fiaformulae.com
If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!
