Marketing Automation Manager

Porto, Portugal

SpotLIGHT of the job

Are you passionate about data-driven marketing, customer journeys, and digital engagement? Do you thrive on using technology to create personalized experiences at scale? Join Tridonic in Porto as a Marketing Automation Manager, where you will take ownership of our marketing automation platform and drive impactful, automated communication strategies.
Working closely with Digital Marketing, Sales, and cross-functional stakeholders, you will design and execute automated campaigns that nurture leads, strengthen customer relationships, and improve campaign performance. This role offers a unique opportunity to shape how marketing automation supports business growth in an international and collaborative environment.

Responsibilities

• Manage the day-to-day use of the marketing automation platform, including workflows, segmentation, lead scoring, and performance tracking.
• Design and implement automated customer journeys (e.g., lead nurturing, onboarding, re-engagement) aligned with marketing and sales objectives.
• Execute email marketing campaigns in collaboration with internal stakeholders to ensure high-quality, personalized, and brand-aligned communication.
• Define audience segments and drive personalization strategies together with Sales and Marketing teams.
• Monitor and optimize lead management processes, including scoring models, lead flow, and CRM handover.
• Analyze campaign performance and provide actionable insights through dashboards and reporting tools (e.g., Power BI).
• Ensure compliance with GDPR and data privacy regulations, maintaining data quality and platform governance.
• Support internal teams through training and enablement to maximize adoption and effective use of marketing automation tools.

Skills & Experience

• You have at least three years of proven experience in marketing automation and email marketing, ideally in a B2B environment.
• You bring hands-on expertise with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• You have a strong understanding of lead nurturing, segmentation, scoring models, and behavioral triggers.
• You are familiar with GDPR, data privacy requirements, and email marketing best practices.
• You bring an analytical mindset and the ability to interpret campaign data and translate insights into actions.
• You have strong organizational and project management skills, with the ability to manage multiple priorities.
• You show excellent communication and collaboration skills, and are comfortable working in cross-functional and international teams.
• Excellent communication skills in English and Portuguese; additional languages are a plus.
• You demonstrate a proactive, solution-oriented mindset with a passion for continuous improvement and innovation.

We encourage you to apply even if you do not meet all the requirements. Your motivation and potential matter more than perfection.

What we offer

• Flexible working hours and a hybrid work model.
• Lunch Vouchers.
• Private Health Insurance.
• Transport Subsidy: Financial support to cover commuting costs for employees.

What matters to us

We understand not only the power of the visible, but also the invisible. Like light, diversity is intangible, but it is perceptible. We value the uniqueness of every person and see this as a driver of innovation. Qualified applicants will be considered regardless of, for example, origin, skin color, gender, religion, age, sexual orientation, gender identity/expression or disability.

As the contact person for this position, a great candidate experience is important to me! I will reach out to you within 7 days. Please inform me of any assistance you may need, so I can best support you throughout the hiring process.

Talent Acquisition Partner

Lucia Costa

T +351 918 662 840

Who we are

We at Tridonic are a leading global player in lighting technology that produces innovative hardware and software for smart and sustainable lighting solutions. At Tridonic, we are passionate about designing, developing, and producing smart lighting solutions. We continuously push the boundaries in our search for perfection by making lighting smarter, connected and more sustainable. Our hardware, software and services guide and empower our B2B customers and business partners into a new world of opportunities by superior quality, maximum reliability, and impressive energy savings. Tridonic is a company of the Austrian based Zumtobel Group.

Learn more about our company in our enlightening video - where WE MANAGE LIGHT and thrive together! The result is a series of personal and authentic insights into our corporate culture - illustrated from different perspectives.

Follow us:

WE ARE PASSIONATE ABOUT LIGHT.

We share a passion for light, creating aesthetic, functional, and sustainable lighting solutions that enhance quality of life.

WE ARE EXCITED ABOUT CREATING INNOVATIVE LIGHTING SOLUTIONS FOR A SUSTAINABLE FUTURE.

Sustainability and innovation drive everything we do — shaping a responsible, climate-neutral future.

WE ARE INTERNATIONAL AND PERSONAL AT THE SAME TIME.

While we have grown from a family business into a global organization, our collaborative spirit and familial culture remain integral to our identity.

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