SEO Manager

We are on the lookout for a motivated and driven SEO Expert to join us here at Rhino Entertainment. In this role you will play a critical part in driving organic traffic and improving search engine and LLM rankings through strategic content creation and optimization.

Additionally, as our SEO Manager, you will be reporting directly to our Head of SEO, and responsible for managing SEO content orders, optimizing existing content, linkbuilding, and contributing towards SEO and GEO strategies to enhance our brand's online visibility and authority in search engines and LLMs. 

You will also be included in our ongoing automation efforts, which include, but are not limited to, prompt engineering and workflow creation. This is a fantastic opportunity for a dynamic professional who thrives in a fast-paced environment and is eager to contribute to the growth of our online casino brands.

Key Responsibilities:

Content Optimization

Collaborate with content creators, copywriters, agencies, and editors to produce high-quality, SEO-friendly content that resonates with the target audience and meets industry standards.

• Implement content briefs, style guides, and optimization guidelines to ensure consistency and effectiveness across all content pieces.

• Conduct comprehensive audits of existing content to identify optimization opportunities, including keyword targeting, meta tags, internal linking, and multimedia integration.
• Implement on-page and off-page SEO best practices to improve existing and new content assets' visibility, relevance, and engagement metrics.

Link Building

Identify high-quality websites from multiple 3rd-party agencies relevant to our industry for potential linkbuilding opportunities.

• Engage with 3rd party agencies on linkbuilding activities on a daily basis (article approvals, deadline reminders).
• Monitor and manage our backlink profile via 3rd party tracking tools to ensure it remains healthy and free from toxic or spammy links.
• Thinking outside the box when it comes to finding new and innovative ways to acquire great links outside the existing methods we use
• Using internal outreach processes to prospect and procure high-value links directly

Technical SEO

• Ensure our website has a healthy technical setup by optimizing website structure, navigation, and internal linking.
• Implement technical optimizations such as schema markup, rich snippets, and meta tags to provide search engines with relevant information about our content.
• Monitor and address any technical issues, such as crawl errors and security vulnerabilities, to maintain a secure and accessible website.

GEO & AI

• Ensure we have all the necessary prerequisites to get mentions in LLMs
• Contribute towards our overall GEO strategy for all locales we operate in
• Contribute towards developing and maintaining internal AI optimizations and workflows that streamline our day-to-day operations
• Contribute towards the strategy and implementation of GEO best practices on all properties

NB: Candidates based in Malta or Bitola, MK are expected to operate in a hybrid work arrangement. Applicants residing other locations may be considered for fully remote positions, working in alignment with the Central European Time (CET) zone.

Requirements

• 3+ years of experience in on-page and off-page SEO

• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Majestic, AI Tools, MCPs, N8N or similar).
• Proficiency in CMS management, especially WordPress
• Creative thinking and problem-solving skills, with a passion for staying ahead of industry trends and exploring new opportunities.
• A sharp mind focused on exploring the developing world of GEO, LLM usage and AI automation.
• Experience in the iGaming industry or with online casino platforms is a plus.

Benefits

Working for Rhino includes plenty of perks.

What we offer:

• Competitive salary based on your knowledge & experience
• Quarterly performance bonus split on personal objectives and company performance
• €500 Yearly Wellness & Mindfulness allowance to support an active lifestyle
• Flexibility & a work-life blend through our Hybrid & Overseas Working guidelines
• Diverse, dynamic, fun environment with happy and helpful colleagues
• Learning & Development opportunities to invest in your personal development
• Fresh fruit, healthy snacks & food are available at the office everyday - and of course, good tea & coffee
• Free parking, table tennis, lounge area, plenty of meeting rooms and sea views at our ergonomic office 
• Regular social events to strengthen long lasting relationships
• Enjoy a “Me Day” on your birthday
• Paid time off, including extra days for special life events
• AXA Private Hospital & Dental Insurance Coverage
• Form an active part of our talent acquisition, with our Referral Bonus 
• And to top it off, a great culture! 
  

Join us at Rhino Entertainment and unleash your full potential in a vibrant and rewarding career! 🎉

Our Story

Rhino Entertainment Group is a fast-growing online gaming operator that was founded in 2020. Winner of the EGR Rising Operator of the Year Award 2023 and iGaming Idol Employer of The Year Award 2023 and is a company which operates a multi-brand strategy. Rhino group is committed to providing its players with the best possible gaming experience supported by a cutting-edge gaming platform.

Our Culture

“We are a community of passionate, committed, driven and fun-loving people who are united by a shared mission to deliver world-class entertainment to our players in a vibrant and dynamic environment. Our culture identity is rooted in our curiosity, our sense of community and unwavering drive for success. We cherish each person’s unique qualities and contributions, and we encourage our team members to take ownership, think creatively, find solutions and enjoy the process of achieving our goals!” 

DEIB

We are proud to have so many diverse backgrounds, cultures, perspectives, and ideas represented within our Rhino community, which fuels an authentic workplace and a strong sense of belonging. This broad spectrum helps us achieve a supportive working environment where everyone can make the best use of their skills, free from discrimination or harassment. Diversity goes hand in hand with promoting equal opportunities for all current and future employees and at Rhino, we are committed to ensure fairness in our recruitment process. 

How We Work

At Rhino we very much believe in supporting flexible working arrangements! By blending working from our vibrant offices and using the latest tech to work from home, through our Hybrid Working environment, we firmly believe that we can create an effective, balanced, and collaborative working experience to help us achieve our goals!