POSITION SUMMARY
Administer the planning process for the Hispanic Brands business unit, including identifying strategic and operational customer relationships, shopper segments, channel dynamics, and opportunities for growth. Provides technical expertise and oversight to the business development efforts across the business unit; translates business strategy into actionable plans for the field organization. Responsible for the overall management of operational strategy and Customer Relationship development. This position will oversee the Region with 30-40% travel.
- Responsible for the planning & management of operational strategy, control, and administration of business unit processes in collaboration with leadership stakeholders; plan and coordinate implementation of business plans; review current business practices and the penetration of new markets
- Manage and adapt distribution channels to develop new opportunities in the market; define strategy for existing and new distribution channels and expansion into new territories
- Lead sales and client-relationship management, analyze, forecast, forecasts and tracks existing and new markets and emerging trends, recommend products/product assortment, services and expansion opportunities, propose and develop strategic partnerships; establish and maintain effective customer rapport, establishing commercial partnerships and maintaining productive business relationships
- Create, design, document and analyze business intelligence tools and procedures to enhance and maximize profit and increase revenue.
- Analyze and evaluate product launch effectiveness, including but not limited to, category review and assortment; recommend adjustments.
- Serves as a liaison between Marketing / Trade Marketing and Marketing; ensures Marketing / Trade Marketing understands the business operations; provides feedback on the feasibility and profitability of new programs
- Negotiate distributor and multiple store contracts in collaboration with field sales leaders
- Ensures field sales is trained on business tools and processes, including but not limited to: SAP, HANA and High Jump
- Identify and plot routes of Sales Executives in each geographic zone to meet or exceed goals and objectives
- Analyze pricing and promotional budgets; recommend allocation to meet regional goals; ensure inventories are tracked
- Oversee and support top key accounts and distributors to achieve gross margin and volume objectives; determine, share, customize and apply best practices between sales offices across the division.
- Analyze field sales business processes; recommend continuous improvement solutions that align with business processes.
- Provide leadership of team, talent attraction and retention, performance management; implement development and promotion plans
- Other duties as assigned
Requirements
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree in business, finance, or marketing (or related field or equivalent work experience)
- Five (5) years of trade marketing, account management or related, including experience managing trade spend.
- Bilingual fluency in English and Spanish, reading, writing & speaking
Preferred Qualification:
- Consumer Packaged Goods experience (Hispanic category)
- Knowledge of High Jump
- Knowledge of Excel, SAP, PowerPoint, and Adobe
KNOWLEDGE, SKILLS & ABILITIES (KSA’s):
- Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs
- Advanced knowledge of SAP and BW Analyzer
- Proven knowledge of the Hispanic consumer market category
- Ability to identify complex problems, review information to develop and evaluate options then recommend solutions
- Ability to work under pressure and meet deadlines
- Proven analytical and negotiation skills with attention to details
- Demonstrated ability to communicate and influence across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
- Proven project management skills
- Ability to work within a matrix organization
Benefits
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
- And more......
Equal Employment Opportunity Statement
Sigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
