Job Summary:
We are seeking a dynamic Product Marketer to lead the strategy, execution, and lifecycle management of our nutrition product portfolio.
This role is responsible for driving category growth, strengthening market competitiveness, and supporting ABO business expansion through innovative product launches and impactful marketing programs.
The ideal candidate combines strategic thinking with hands-on execution, strong cross-functional collaboration, and a deep passion for nutrition.
Job Description:
Product & Portfolio Management
- Lead and manage the assigned product portfolio in alignment with the company’s strategy, A70 vision, and Annual Operating Plan (AOP).
- Develop portfolio strategies that maximize business growth, consumer relevance, and company profitability.
- Identify and validate new market opportunities through proactive market analysis, consumer insight mining, and competitive landscape assessment.
New Product Development (NPD) & Innovation
- Manage end-to-end NPD and innovation processes, including product selection, pricing strategy, forecasting, and positioning.
- Coordinate closely with global, regional, and local cross-functional teams throughout product development and commercialization.
- Lead local sourcing initiatives to identify and introduce relevant new products that complement the nutrition portfolio.
Go-to-Market & Marketing Execution
- Plan, coordinate, and execute marketing activities for new product launches, re-promotions, marketing campaigns, and special activations to drive awareness, sales, and customer engagement.
- Develop compelling story-selling tools and educational materials to enhance ABO knowledge and enable business success.
- Manage the P&L of assigned products, including budgeting, cost analysis, and efficient resource allocation.
Operational & Business Collaboration
- Work with the Inventory Planning team to ensure efficient inventory management, including excess stock resolution and product shortage control.
- Monitor business performance, identify risks and opportunities, and implement corrective actions to achieve targets.
Qualifications & Skills:
- Bachelor’s degree or higher in Marketing, Business Administration, or other related fields.
- At least 3 years experience in Marketing field.
- Strong communication and interpersonal skills with the ability to influence across functions and levels.
- Knowledgeable in digital marketing and modern communication practices.
- Strong leadership qualities with excellent presentation and stakeholder-management skills.
- Strategic thinking with robust analytical capability to evaluate data, derive insights, and make sound business decisions.
- Positive attitude and growth mindset, with a passion for continuous learning and development.
- Strong critical thinking and problem-solving skills with the ability to interpret briefs, connect insights, and generate strategic messaging.
- Creative thinking with the ability to challenge the status quo and bring fresh ideas to drive business growth.
- Sense of urgency and proactive working style, with the ability to manage multiple priorities and deliver results on time.
