Brand and Communications Manager

Company Description

Here at Gousto, we are on a mission to become the UK & Ireland’s most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch.

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Job Description

We’re looking for an Ireland Brand & Comms Manager to join our growing Ireland Marketing team. Reporting into the Ireland Marketing Lead, with a dotted line into the UK Brand team, this role will help shape how Gousto shows up in the Irish market through impactful campaigns, local brand storytelling and integrated marketing activity.

This is an exciting opportunity for someone looking to build broad brand and communications experience in a fast-paced, collaborative environment. You’ll work across a variety of campaigns and channels, partnering with local and central teams, agencies and external partners to deliver activity that drives awareness, engagement and commercial impact. You’ll have the opportunity to test new ideas, adapt campaigns using performance insight, and help strengthen Gousto’s brand presence in Ireland.

Core Responsibilities

• Support the development and delivery of integrated brand campaigns across TV, digital, PR, partnerships and social channels
• Work closely with the UK Brand team and external agencies to adapt campaigns for the Irish market and ensure activity lands effectively with local audiences
• Help shape in-market messaging and communications, using customer insight and performance data to strengthen brand positioning
• Coordinate partnerships, influencer and PR activity to support campaign objectives and increase brand awareness
• Manage campaign timelines, creative delivery and channel coordination to ensure activity is delivered on time and to a high standard
• Monitor campaign and brand performance, identifying opportunities to optimise activity and improve results
• Take a hands-on approach to creative adaptation, briefing updates and campaign execution across multiple channels
• Lead and influence relationships across marketing, creative, performance and commercial teams to drive alignment and effective delivery
• Support go-to-market planning for key campaigns, launches and seasonal activity across Ireland
• Contribute ideas for new campaigns, partnerships and brand opportunities that help drive growth and customer engagement

Who You Are

• You have experience working in a fast-paced marketing, brand or communications environment
• You have a strong understanding of brand, media, content and campaign activity across multiple marketing channels
• You enjoy bringing campaigns to life and are comfortable managing activity from briefing through to execution
• You can use customer insight, performance data and market trends to inform decisions and improve campaign effectiveness
• You are confident working with agencies, creative teams and cross-functional stakeholders
• You are organised and able to manage multiple priorities, timelines and projects simultaneously
• You bring a collaborative approach and enjoy building positive working relationships across teams
• You are curious, proactive and motivated to test new ideas and identify opportunities for improvement
• You communicate clearly and confidently, adapting your style for different audiences and stakeholders
• You thrive in a dynamic, high-growth environment and enjoy balancing creativity with commercial impact

Additional Information

Gousto is for everyone:

Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equity in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.

Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences.

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need, and we will make every effort to accommodate. (Eg, Extra time or systems accommodations