Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Rings of Power, Summer I Turned Pretty and The Grand Tour, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content - available in over 200 countries and territories worldwide. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
We are seeking a Senior Paid Media Manager to lead and scale integrated media strategy, planning and buying for Prime Video Europe. Your focus will be driving innovative and effective media campaigns for Amazon Original Series, Movies, Brand and Live – developing and executing strategies across both on and offline channels. You will be responsible for leading media strategy development, managing complex vendor relationships and agency partnerships, and driving media innovation to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising. You will also mentor junior team members and contribute to the broader media team's strategic direction.
The successful candidate will be a blended balance of media strategist, innovative thinker, vendor manager, relationship builder and analyst. They will be comfortable leading strategic initiatives autonomously and influencing senior stakeholders, yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing, social, legal, events, PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills. The successful candidate will have proven experience leading paid media strategy and execution across big cross-functional teams and multiple countries, with demonstrated ability to drive measurable business impact.
Key job responsibilities
Lead the development of integrated paid media strategies for Prime Video Europe, acting as a strategic partner between creative marketing and media agencies to develop creative, effective and holistic campaigns grounded in audience insights.
Drive media innovation and test-and-learn initiatives to identify new channels, formats, and approaches that deliver competitive advantage.
Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams and senior leadership.
Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions. Provide strategic recommendations to optimize campaign performance and budget allocation.
Build and maintain strategic relationships with senior-level vendor and agency partners, leveraging data and programs to deliver best-in-class media planning and execution. Negotiate partnership terms and drive accountability for results.
Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance. Translate insights into actionable recommendations for leadership and cross-functional partners.
Collaborate with cross-functional teams that support marketing needs, including social, affiliates, performance media, and production. Influence stakeholders across the organization to align on media strategy and priorities.
Mentor and develop junior team members, sharing best practices and building team capabilities.
Contribute to the development of media team processes, tools, and standards to drive efficiency and effectiveness across the organization.
Basic Qualifications
- Experience in marketing or marketing research
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
- Experience in audience segmentation and targeting
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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