SeniorFull TimeES
At ING we are looking for Channel Strategy Expert
Your role and work environment
We are looking for a talented Channel Strategy Expert to join our investment advice team and play a key role in shaping the future of our advice service proposition.
In this role, you will lead the growth and performance of an outsourced model of investment advisors by defining and evolving the channel and commercial strategy, while steering the external provider responsible for delivering the service.
This is an exciting opportunity for someone who combines strategic thinking, commercial acumen, customer understanding, and data-driven decision-making to shape a high-impact advice service and unlock sustainable business growth.
You will join the Investments Advice Team as part of the broader Investment Area, working closely with stakeholders across product, sales, marketing, operations, compliance, data, and technology. This role offers broad exposure, strong collaboration across functions, and the opportunity to make a visible impact on both customer value and business performance.
Key responsibilities
As the owner of the channel and commercial strategy, you will lead initiatives that drive growth and excellence across the investment advice service.
1. Define and lead the commercial strategy
Own the end-to-end commercial strategy for the advisory service, spanning client acquisition, activation, conversion, cross-selling, retention, and long-term value creation.
2. Define and evolve the service model
Design and evolve the advisory service model by defining how different client segments are served, how advisory interactions are delivered, and how internal teams and the outsourced provider work together to support growth, customer value, and scalability.
3. Improve sales and service performance
Monitor and optimize key business and sales indicators, such as conversion, productivity, customer engagement, and service effectiveness, identifying opportunities to accelerate commercial performance.
4. Work cross-functionally to accelerate growth
Collaborate with product, marketing, operations, compliance, data, and technology teams to improve the advisory proposition, strengthen execution, and scale the business effectively.
5. Enhance the client and advisor experience
Ensure that both clients and advisory teams have the right journeys, tools, content, training, and support to create clear, effective, and compliant interactions.
6. Make strategic decisions based on data
Use customer insights, segmentation, business performance data, and funnel analytics to guide strategic priorities, commercial actions, and continuous improvement initiatives.
7. Coordinate a complex delivery ecosystem
Manage performance across internal teams and the outsourced provider involved in service delivery, ensuring alignment, quality standards, customer focus, and commercial excellence.
Profile we are looking for
What do we offer?
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Be flexible my friend.
Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.
Restaurant card.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…
Free company shuttle.
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360º care of the employee (physical, mental, social connection & purpose).
Physiotherapy service on site.
Clinics with professional, world-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
International Remote work program.
Get to know Us
We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.
A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.
And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.
We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.
And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.
Job Application Safety Reminder
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
____________________________________________________
En ING estamos buscando a una persona Experta en Estrategia de Canal
Tu rol y entorno de trabajoBuscamos a una/un Experta/o en Estrategia de Canal con talento para incorporarse a nuestro equipo de Asesoramiento en Inversiones y desempeñar un papel clave en la configuración del futuro de nuestra propuesta de servicios de asesoramiento.En este rol, liderarás el crecimiento y el rendimiento de un modelo externalizado de personas asesoras de inversión, definiendo y evolucionando la estrategia de canal y comercial, al tiempo que diriges al proveedor externo responsable de la prestación del servicio.Se trata de una oportunidad apasionante para alguien que combine pensamiento estratégico, visión comercial, entendimiento del cliente y toma de decisiones basada en datos para dar forma a un servicio de asesoramiento de alto impacto y desbloquear un crecimiento empresarial sostenible.Te incorporarás al Equipo de Asesoramiento en Inversiones, como parte del Área de Inversiones en general, trabajando en estrecha colaboración con las partes interesadas de producto, ventas, marketing, operaciones, cumplimiento normativo, datos y tecnología. Este puesto ofrece una amplia exposición, una sólida colaboración entre funciones y la oportunidad de generar un impacto visible tanto en el valor para el/la cliente como en el rendimiento del negocio.Responsabilidades claveComo propietaria/o de la estrategia de canal y comercial, liderarás iniciativas que impulsen el crecimiento y la excelencia en el servicio de asesoramiento en inversiones.1. Definir y liderar la estrategia comercialSerás responsable de la estrategia comercial de extremo a extremo del servicio de asesoramiento, abarcando la captación de clientes, activación, conversión, venta cruzada, retención y creación de valor a largo plazo.2. Definir y evolucionar el modelo de servicioDiseñar y evolucionar el modelo de servicio de asesoramiento definiendo cómo se atiende a los diferentes segmentos de clientes, cómo se llevan a cabo las interacciones de asesoramiento y cómo los equipos internos y el proveedor externalizado trabajan conjuntamente para apoyar el crecimiento, el valor para el/la cliente y la escalabilidad.3. Mejorar el rendimiento de ventas y del servicioSupervisar y optimizar los principales indicadores de negocio y ventas, como la conversión, la productividad, el engagement del cliente y la eficacia del servicio, identificando oportunidades para acelerar el rendimiento comercial.4. Trabajar de forma transversal para acelerar el crecimientoColaborar con los equipos de producto, marketing, operaciones, cumplimiento normativo, datos y tecnología para mejorar la propuesta de asesoramiento, reforzar la ejecución y escalar el negocio de manera eficaz.5. Mejorar la experiencia de clientes y personas asesorasAsegurar que tanto las personas clientas como los equipos de asesoramiento cuenten con los recorridos, herramientas, contenidos, formación y apoyo adecuados para crear interacciones claras, eficaces y conformes a la normativa.6. Tomar decisiones estratégicas basadas en datosUtilizar insights de cliente, segmentación, datos de rendimiento del negocio y analítica del funnel para guiar las prioridades estratégicas, las acciones comerciales y las iniciativas de mejora continua.7. Coordinar un ecosistema de entrega complejoGestionar el rendimiento de los equipos internos y del proveedor externalizado implicados en la prestación del servicio, garantizando alineación, estándares de calidad, enfoque en el/la cliente y excelencia comercial.Perfil que buscamos
