Loyalty Content Specialist

At HCF, we’re committed to delivering Uncommon Care. As Australia’s largest not-for-profit health fund, we’re focused on creating meaningful member experiences and delivering value beyond health insurance. We’re looking for a creative and digitally savvy Loyalty Content Specialist to join our Brand, Content & Partnerships team.

Reporting to the Senior Digital Content Manager, you’ll create engaging content and in-app experiences that drive awareness, engagement and retention for HCF’s Thank You loyalty program across app, web, eDM, social and retail channels.

We’re looking for a strong copywriter and content storyteller with broad marketing knowledge and experience creating content across multiple digital and campaign channels.

Loyalty Content Specialist

What you’ll do

• Create compelling member-focused content across digital channels
• Develop SEO-optimised copy, UX content and loyalty campaign messaging
• Deliver engaging in-app and web experiences that enhance the member journey
• Support integrated marketing and loyalty campaigns across digital, CRM, social and brand channels
• Collaborate with Marketing, Loyalty, Brand, Digital and agency partners
• Manage content updates in AEM and ensure brand and governance compliance
• Use insights and performance data to continually optimise content effectiveness

About you

• Strong copywriting, editing and content storytelling skills
• Generalist marketing knowledge with exposure to digital campaigns and customer engagement activity
• Experience in digital content, content marketing or campaign delivery
• Strong understanding of SEO, UX writing and digital best practice
• Excellent stakeholder management and collaboration skills
• Familiarity with CMS platforms, ideally AEM
• Experience in loyalty, health, financial services or regulated industries is highly regarded

This is a fantastic opportunity to join a purpose-led organisation and help create engaging experiences that deliver real value to members.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our  Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
 

Culture & Benefits 

Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements

• 50% subsidy on HCF hospital and/or extras cover

• Family-friendly certified employer

• 18 weeks of parental leave for all new parents

• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more

• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au  to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.