Under the general direction of the Manager or desingee, the Marketing & Social Media Specialist is accountable for supporting the organization at a strategic level by planning and executing multi-channel marketing and communications initiatives that directly influence brand visibility, reputation, and engagement. The role combines creative, analytical, and collaborative functions requiring independent judgment, specialized knowledge, and a high degree of discretion.
Minimum Work Experience
2 years
Required Skills, Knowledge and Abilities
-Creating and managing marketing content across platforms -Executing social media and digital ad campaigns -Supporting integrated campaigns that include print, digital, and event promotions
JOB DUTIES
-Planning, creating, scheduling, monitoring, and publishing content across various social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.) to build and maintain the organization’s online presence and engagement. -Developing creative and engaging digital content including reels, short-form videos, graphics, photography, blogs, newsletters, testimonials, and promotional materials aligned with the organization’s brand voice and marketing objectives. -Assisting in the conceptualization, filming, editing, and coordination of reels, short-form videos, interviews, behind-the-scenes content, and multimedia storytelling for social media and digital campaigns. -Working with outside advertising agencies, media groups, videographers, photographers, influencers, printers, and digital vendors in the development and execution of campaigns, commercials, reels, videos, and promotional content. -Assisting in the development and distribution of digital newsletters, internal communications, event promotions, employee features, and community outreach materials. -Assisting in the planning and execution of marketing campaigns and promotions to support organizational goals, increase awareness, drive engagement, and promote programs, services, and events. -Creating and editing graphics and visual content using platforms such as Canva, Adobe Creative Suite, CapCut, and other digital content creation tools. Experience in graphic design, reels development, photography, and video editing is considered a plus. -Staying current with emerging digital marketing trends, AI-assisted content tools, social media algorithms, analytics platforms, and best practices to improve audience engagement and campaign effectiveness. -Working closely with marketing, communications, leadership, clinical departments, and community partners to align digital strategies with organizational goals and initiatives. -Assisting with the management and optimization of paid digital and social media advertising campaigns to effectively reach target audiences and support campaign objectives.
