Full TimeEN
Marsh is seeking candidates for the following position based in the London office:
Marketing Specialist
Marsh Marketing and Communications, which covers both Marsh Risk and Mercer, is looking for an experienced and enthusiastic marketing specialist to join the UK team to help create and drive integrated, always‑on marketing across all delivery channels. Based in London, this role will cover a range of campaigns across Marsh, with a focus on the Risk Consulting practice area, and is a hybrid position requiring attendance in the London office three days per week.
What can you expect:
Reporting to the Head of Marketing for Risk Management and Risk Consulting UK teams, you will work to execute the UK marketing strategy aligned to the marketing plan and UK business objectives.
You will work collaboratively with the wider Marsh marketing & comms team ensure delivery of all aspects of brand activation, including marketing qualified lead generation campaigns, tracking KPIs and ensuring timely measurement of campaign performance.
The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing strategy. Therefore, this role requires experience in working across multiple marketing programmes for differing lines of business in a coordinated approach.
We will rely on you to:
Work with business stakeholders to understand their practice areas and client focus, using this insight to create fit for purpose marketing campaigns and activity to support the business and make sure it is aligned to the overall marketing strategy.
Deliver compelling marketing propositions and plans that help position Risk Consulting in our key market segments.
Leverage all aspects of digital marketing to enable enhanced client and prospect engagement and to support activation.
Work closely with the digital centre of excellence to enhance UX and engagement levels in the delivery of the campaigns with a focus of “always on” marketing and friction-less client journey.
Build and nurture the Risk Consulting brand through a clear focus on social activities, working with the social media and PR teams.
Drive performance excellence through collaboration across the Marsh marketing and communications team to share best practices, ensure integration, efficient delivery and consistency of approach.
What you need to have:
Experience working in a corporate matrixed marketing environment.
Experience across all marketing disciplines and delivery channels with a clear track record in digital marketing and analytics.
Experience in building B2B brands, and in delivering cut through integrated campaigns.
Strong relationship building and stakeholder management skills.
Excellent verbal and written communication skills.
Strong project management skills, with the ability to prioritise and manage multiple tasks.
Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.
Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
Educated to degree level or equivalent.
What makes you stand out:
Multi-disciplinary marketing delivery.
Insurance industry knowledge.
Knowledge of digital marketing as an enabler to maximise commercial success.
Client centric focus to translate internal proposition into client friendly value adding campaigns.
Project management skills.
Ideally, a background within marketing in a professional services / matrixed environment.
A constant curiosity to understand the business and improve campaign execution.
Experience with digital tools, such as Microsoft Dynamics.
Why join our team:
We help you be your best through professional development opportunities, interesting work and supportive leaders.
We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
