Director, General Trade Channel and West/Central Java Franchise - Indonesia

Job Description Summary:

Reports to: Senior Director, Channel and Franchise Excellence - Indonesia (Jakarta, Indonesia based) 

Location: Jakarta, Indonesia 

Position Overview: 

Lead the National Channel (General Trade Off Premise) and Franchise Area (West and Central Java) by providing commercial expertise to deliver the business plan and the integrated programs for the year in partnership with Internal TCCC and the Bottling Partner Stakeholder to achieve volume, revenue and share objectives.  

This individual contributor role is key in developing nationwide-integrated General Trade Off Premise channel / customer strategy and programs, also ensuring cross-channel program implementation and performance at the respective area.  

 

Function Related Activities/Key Responsibilities: 

Strategy and Business Performance: 

• Ensuring delivery of topline growth of Volume, Revenue and Share numbers 

• Develop and implement Channel, Customer, Commercial Execution Business Plan for assigned channel + geography - aligning bottling partner around key resources commitments 

• Deep assessment of Channel dynamics, insights, shopper, pack price architecture, trade marketing, competitive and in-store execution for said channel and translate this to channel strategy, business Plan and programs. 

• Deep assessment of the Area dynamics, competitive insights, brand equity, commercial performance, pack-price architecture, trade marketing, and local consumer insights ; and translate this to area opportunities mapping, priorities, and business plan / programs  

• Ensure execution of aligned Channel / Customer / Area Plan and Programs – manage opportunities and issues arising with Bottler Leadership Team and all stakeholders. 

• Ensure adherence to Local Chart of Authority, financial governance standards and management of OPEX locally 

Market Execution and Commercial Excellence: 

• Identify channel, commercial and market development improvement initiatives to drive incremental volume, profit or share for the Channel and Area. 

• Drive the (Right Execution Daily) RED agenda with the bottling partner, ensuring it is embedded into organizational culture 

• Actively pursue opportunities to improve our Route to Market and CDE programs in the area and leveraging best practices 

• Drive horizontal and vertical expansion / Distribution / Coverage 

Franchise Leadership 

• Build value based and strategic “win-win” relationships with Area Bottler leadership team  

• Assist fully in the execution of community programs designed to enhance KO reputation within the community 

 
Education Requirements: 

 
Business degree qualification minimum, MBA preferable 

 

Related Work Experience: 
 
At least 8 years’ experience with a FMCG Company with at least 3 years in Channel / Trade Marketing and Operations. Functional experience would be an advantage. Bottler experiences an added advantage. 

 
Related Skills: 

• FMCG Industry knowledge and clear understanding of the dynamics of the Ready to Drink industry 

• Strong understanding of Channel and Category Management  

• Deep knowledge of Route to Market / Distribution and Sales Team Execution Management 

• Financial Skills and ability to manage Channel P&L 

• Strong Business Case construction and systemic thinking 

• Solid strategic analysis and thinking skills able to build a sustainable business 

• Strong understanding Governance requirements and Code of Business Conduct 

• People leadership and influencing skills 

 

 About Coca‑Cola ASEAN & South Pacific 

 

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn. 

 

The Coca-Cola Company: Refresh the World. Make a Difference 

 

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose. 

Skills:

Alteryx, Alteryx, Branding, Channels Strategy, Conversion Rate, Cross-Functional Teamwork, Customer Insights, Customer Strategy, Demand Generation, Digital Advertising, Digital Business, Digital Strategy, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), organization, Product Commercialization {+ 5 more}

Location(s):

Indonesia

City/Cities:

Jakarta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.