Interim Head of Marketing Campaigns

Job title: Interim Head of Marketing Campaigns

Location: Hybrid – London (Shoreditch)
Reports to: Marketing Director
Direct reports: Multidisciplinary marketing team (content, performance, creative, email, and social functions)
Contract: 6 months fixed term contract with the possibility to extend

Salary band: Head of £50k - £64k depending on experience

We are ideally seeking candidates who are available to start immediately or on a short notice period who can quickly embed into the team and help lead delivery during a key period for the organisation.

About D&AD

D&AD is a global non-profit at the intersection of creativity, design, and innovation. For over 60 years, we have inspired, celebrated, and enabled excellence in commercial creativity through our iconic Pencil Awards, education programmes, and talent initiatives. We exist to champion the role of creativity in driving progress for business and society.

As we evolve, we are seeking a strategic and creatively ambitious interim Head of Marketing to unify brand, communications, and performance marketing - driving both cultural impact and commercial growth across our global audience.

Role Overview

We are seeking an experienced Head of Marketing Campaigns to lead the planning, coordination and delivery of integrated marketing campaigns across the organisation’s portfolio of products, programmes, partnerships and initiatives.

This role will oversee the end-to-end delivery of multi-channel campaigns, ensuring marketing activity is strategically aligned, effectively prioritised and delivered to a high standard across all channels.

The role is responsible for managing internal marketing specialists and external agencies across performance marketing, email, social media, content and creative delivery. Acting as the central point of campaign leadership, the Head of Marketing Campaigns will bring structure, clarity and accountability to marketing operations while enabling the organisation to deliver impactful and commercially effective campaigns at scale.

This is a strategic delivery and leadership role focused on campaign orchestration, stakeholder management, prioritisation and performance rather than hands-on channel execution.

Key Responsibilities

Integrated Campaign Planning and Execution

• Lead the development and delivery of integrated marketing campaigns across a broad portfolio of products and initiatives, including programmes, courses, awards, events and partner marketing activity.

• Translate organisational and commercial objectives into clear, audience-focused campaign plans.

• Oversee campaign execution across digital, social, email, content, paid media and partner channels.

• Ensure campaigns are strategically aligned, insight-led and delivered consistently across all touch points.

Team & Agency Leadership

Lead and coordinate a cross-functional marketing delivery team and external partners, including:

• Performance marketing agency

• Senior Email Marketing Executive

• Social Media Manager

• Senior Content Editor

• Creative agencies and designers

• Set clear priorities, workflows, timelines and expectations across all campaign activity.

• Drive accountability, performance and quality across internal teams and external suppliers.

• Foster a collaborative, proactive and solutions-focused team culture.

Marketing Operations & Delivery Management

• Own integrated campaign planning processes and marketing delivery workflows.

• Balance competing priorities across multiple products and stakeholders, ensuring focus remains on highest-impact activity.

• Improve operational efficiency, campaign processes and ways of working across the marketing function.

• Ensure effective resource allocation and delivery planning across campaigns.

Creative & Content Oversight

• Oversee campaign messaging, creative development and content production across all channels.

• Ensure campaigns are audience-led, brand aligned and commercially effective.

• Provide strategic direction and feedback to agencies, creatives and channel specialists.

Stakeholder Management and Cross-Functional Team Coordination

• Partner with senior internal stakeholders to shape campaign priorities and delivery plans.

• Manage expectations and communicate campaign timelines, capacity and delivery requirements clearly.

• Act as a key bridge across cross-functional teams including product owners, digital teams, leadership teams and marketing delivery functions.

Performance & Reporting

• Drive leads, engagement, launches and conversion across campaigns

• Monitor campaign effectiveness and performance against agreed KPIs.

• Work with channel specialists and agencies to optimise campaign outcomes and improve ROI.

• Provide regular reporting, insights and recommendations to senior leadership.
  

Skills & Experience

• Significant experience leading integrated marketing campaigns across multiple channels and audiences.

• Proven experience managing agencies, suppliers and cross-functional marketing teams.

• Strong understanding of campaign delivery across paid media, email marketing, social media, content and creative production.

• Excellent project management, prioritisation and operational leadership skills.

• Strong commercial awareness and ability to align marketing activity to organisational objectives.

• Exceptional stakeholder management and communication skills.

• Ability to manage multiple priorities within fast-paced and evolving environments.

Strategic thinker with a highly organised and delivery-focused approach.

Desirable Experience

• Experience marketing educational products, programmes, awards and events.

• Experience working within matrixed or multi-product organisations.

• Budget management and agency procurement experience.

• Familiarity with CRM, marketing automation and campaign reporting tools.

Success in This Role Looks Like

• Integrated campaigns are delivered effectively, on time and with clear ownership.

• Marketing priorities are focused, aligned and commercially impactful.

• Internal stakeholders have confidence in campaign planning and delivery.

• Agencies and marketing teams operate efficiently with strong accountability.

• The marketing function becomes more scalable, proactive and strategically coordinated rather than reactive and fragmented.
  

D&AD is committed to diversity, equality, equity, inclusion and respect for all.  Providing a work environment in which all employees are treated with fairness, respect and dignity and which is free of discrimination, victimisation, bullying and harassment.   At D&AD we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Please email vanessa.knight@btinternet.com to let us know if you need any reasonable adjustments to be made for any part of the recruitment process.

In order to comply with the Prevention of Illegal Working, Immigration, Asylum and Nationality Act, you will need to provide appropriate documentation that proves that you are eligible to work in the UK.  

Due to the number of applications we receive, we regret that you will not be contacted unless you are shortlisted for an interview. If you have not heard from us within three weeks of the closing date of your application you should assume that you have not been successful on this occasion. 

Our privacy statement can be viewed on the D&AD careers page.