Role Purpose
Develop, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
- Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
- Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
- Work in Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Co-create dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
- Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
- Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
- Assist in resource planning and workload management within the email development team.
Education
- Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.
Experience
- One to three years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
- Salesforce certifications are a plus.
- Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
- Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
- Experience with project management methodologies (e.g., Agile) and tools is advantageous.
- Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.
Technical Skills and Knowledge
- Marketing automation strategy and implementation experience with email products, CRM tools and systems
- Experience engaging and influencing cross-functional working partnerships in a global organization
- Experience of working within a complex business with a range of stakeholders with different needs
- Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG’s complex stakeholder group
- Project management skills to juggle multiple projects often having tight deadlines
- Excellent organizational skills with extreme attention to detail, accuracy and accountability
- Strong interpersonal and above-average communication skills
