As part of the sales and marketing team you’ll be working in a national capacity to position, protect and promote the RLB brand.
Overview of role:
You will be responsible for the brand positioning and communications strategy for RLB.
You will be initiating and delivering content plans which are aligned with RLB’s strategic growth plans and demonstrate our offer and expertise and raise our profile.
You will be involved in the delivery of a digital marketing strategy, including the company website and social media channels.
Key responsibilities:
- Oversee and govern RLB’s corporate identity and integrity of the RLB brand
- Initiate, generate and govern external and internal communications, ensuring that content is timely, clear and consistent
- Create, edit and proof high quality written content, including media releases, articles, white papers, newsletters, quotes, captions, profiles
- Work with client development team to develop and launch thought leadership campaigns
- Oversee and contribute to event and sponsorship opportunities
- Oversee and contribute to award submissions
- Develop and own publications programme and be responsible for content creation
- Coordinate with external website agency and global stakeholders and oversee content plan for RLB website, keeping content current and relevant
- Measure and report on content engagement
- Support development and implementation of CRM
- Support with generating content for audiences outside of the UK
- Identify best practice for communications activity through existing channels and make recommendations to ensure progress
- Keep up to date with content trends
- Act as an RLB brand ambassador
- Build relationships with stakeholders and colleagues across region(s) to create RLB brand champions
Person Specification:
Success in this position will require a strategic thinker, who is motivated, creative and shows initiative. Critical requirements include extensive writing experience, the ability to set priorities, teamwork skills, and knowledge of the built environment.
You must have:
- Professional membership of CIM or CIPR
- Broad communications experience
- Excellent communication skills - written and verbal
- Exacting attention to detail
- Experience of applying corporate writing style with minimal supervision
- Experience in writing and editing copy for different channels and audiences
- Knowledge and experience of CMS systems
- Experience of Adobe InDesign
- Experience of Google analytics reporting
- Knowledge of SEO, A/B testing and marketing automation system
- An understanding of CRM systems
- Line Management experience
At RLB, our aim is to create and enhance an inclusive workplace culture where diversity is not only accepted but valued and built into our culture, creating opportunity for all. In order to support this, we recognise the importance of flexible and agile working and are open to having conversations on how this could work for you and our business from day one.
If you require any reasonable adjustments to support you during any stage of the application or interview process, please contact our recruitment team at: careersinbox@uk.rlb.com
