About The Hotel
The Hotel at the University of Maryland is a AAA 4-Diamond independent property located directly across from the main campus of the University of Maryland. As a market leader in service and guest experience, our team is dedicated to highly personalized service across 297 rooms, 24 suites, and over 45,000 sq. ft. of flexible event space accommodating 10 to 1,500 guests.
Social Catering Sales Manager
Salary Range $68,000 - $72,000 annually (experience-based compensation)
Position Overview
We are seeking an accomplished, senior-level Social Catering Sales Manager to lead the solicitation, contracting, and execution of high-profile social events. This role is the primary driver of social segment revenue, specializing in weddings, Bar/Bat Mitzvahs, social galas & fundraisers, and milestone celebrations such as birthday and anniversary parties. The ideal candidate brings a consultative sales approach, deep event expertise, and a passion for crafting unforgettable guest experiences.
Key Responsibilities
Sales & Business Development
- Proactively prospect, solicit, qualify, and close social catering business across weddings, Bar/Bat Mitzvahs, galas, fundraisers, milestone celebrations, and other social events
- Build and maintain a strong pipeline through personal networking, community involvement, wedding/event industry associations, and referral cultivation
- Conduct compelling site visits, off-site presentations, and client entertainment to showcase the hotel’s social event capabilities
- Negotiate food and beverage packages, room rental fees, and ancillary services within approved guidelines to maximize revenue and profitability
- Consistently meet or exceed individual revenue targets and booking pace goals
Event Planning & Execution
- Manage the complete event lifecycle from initial inquiry through post-event follow-up, ensuring seamless coordination and flawless execution
- Accurately produce, review, and manage all catering contracts, BEOs, and event resumes
- Serve as the primary liaison between social clients and hotel operating departments (Culinary, Banquets, A/V, Floral, etc.) to deliver on every detail
- Coordinate and oversee vendor relationships including florists, photographers, entertainment, and specialty vendors on behalf of clients
- Ensure accurate and timely collection of deposits and final payments in partnership with the hotel’s accounting team
Relationship Management & Strategy
- Develop and nurture long-term relationships with wedding planners, event producers, social clubs, religious organizations, nonprofits, and community leaders
- Actively participate in bridal shows, community events, and industry networking to elevate the hotel’s social market presence
- Develop and execute annual action plans and quarterly SMART goals aligned with department revenue objectives
- Stay current on social event trends, competitive landscape, and local market dynamics to inform pricing and positioning strategies
- Drive repeat and referral business through exceptional client service and post-event engagement
Hotel Operations & Teamwork
- Actively participate in BEO meetings, Food & Beverage meetings, Accounting meetings, and other relevant departmental gatherings
- Collaborate cross-functionally to continuously improve event processes, guest satisfaction, and team effectiveness
- Lead by example, contributing to a positive and high-performing team culture consistent with the Southern Difference
- Maintain availability during peak operating times including weekends, evenings, and holidays as events require
- Perform other duties as assigned by the Director of Catering or Director of Sales & Marketing
Qualifications
Required
- Minimum 5 years of catering sales experience with a demonstrated focus on social events (weddings, Bar/Bat Mitzvahs, galas, celebrations), preferably in a full-service hotel or upscale event venue with 15,000+ sq. ft. of event space
- Proven track record of meeting or exceeding sales revenue goals in a social catering segment
- Expert proficiency in contract negotiation, event detailing, and BEO production
- Strong proficiency in Microsoft Office, Delphi FDC, and Cvent
- Exceptional written and verbal communication and presentation skills
- High School Diploma or equivalent required
Preferred
- Associate’s or Bachelor’s degree in Hospitality Management, Event Management, or a related field
- Established relationships within the local and regional social event planning community (wedding planners, caterers, nonprofits, religious organizations)
- Experience with luxury or AAA Diamond-rated property social events
Skills & Competencies
- Deep knowledge of social event food & beverage operations and catering logistics
- Consultative sales approach with ability to understand client vision and translate it into a compelling event proposal
- Strong organizational skills with meticulous attention to detail across multiple simultaneous events
- Sound financial acumen; ability to perform arithmetic, track revenue, and manage event budgets
- Excellent interpersonal skills; builds trust quickly with clients, vendors, and internal teams
- Poise and composure when managing high-stakes, high-emotion social events
- Self-motivated with the discipline to manage an independent book of business
Benefits and Perks
Donohoe Hospitality Services is pleased to offer employees a comprehensive Benefits Package that includes health, dental, and vision insurance*, leaves of absence, retirement plans, paid time off, and MORE! Through this selection of benefits and perks, we strive to provide employees with options that enhance their quality of life at work and beyond.
*Minimum 32 hours/week to qualify
We also offer daily pay access, where you can receive your earnings on the same day you work, empowering you to manage your finances easily and confidently.
