Company Description
THE CONTEXT _________
Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.
By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.
To go further, with Dior.
Job Description
YOUR MISSION _________
The Area Sales Manager is in charge of developing & growing sales, market share & brand equity in SEA region. To ensure that our brand standards are upheld at the highest levels and in line with our luxury brand image.
This is a dynamic 360 role that covers the scope of retail development (offline & online), P&L management, marketing & trade development as well as training
Commercial & Brand Development
- Drive sales development, brand equity by achieving sales, market share and profitability targets
- Ensure the brand plans are being implemented within corporate guidelines and yet to ensure the highest standards of retail & operational excellence to drive growth & equity
- Identify actions and new opportunities for profitable growth in key doors & emerging markets
- Devise yearly brand investment plan and amplification strategy to build our market leadership in terms of image, visibility, and luxury client experience
- Negotiate trade terms, space allocation, assortment and pricing
- Provide monthly sell out reports & market analysis, YTG action plans.
P&L Responsibility:
- Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review
- Managing and analyzing P&L and profit center, defining sell in/sell out targets
- Take accountability for customer P&L and sell-in/ sell-out target achievements
Account Relationship Management:
- Develop & manage long term, strategic relationships with all accounts
- Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on consumer demands
- Coordinate local teams to respond quickly to day to day requests to ensure close collaboration
Retail Excellence
- Accelerate in retail excellence for all Point of Sales & boutiques thru implementation of digital tools to improve efficiency & ways of working. This is part of our long term ambition of building an omnichannel luxurious shopping experience for our clients.
- Work closely with Retail Excellence function within SEA team to deep dive and map out store/boutique operational process, client experience, frontline workflows and productivity. Identify improvement opportunities and project manage recommendations.
- Ensure consistency of new process implementation and best practice sharing between countries.
Marketing & Merchandising:
- Work closely with Regional Marketing to ensure the execution of all touch points of 360 launch plans (training, trade plan, incentives, media)
- Proposing and implementing a detailed sales/marketing/trade plan per customer
- Monitor competitive activity and trends in markets, customers, products, prices, and channels
E-Retail:
- Ensure the E-Retail strategy is rolled out complying with brand guidelines
- Coordinate between internal departments, retailer and agency for campaign executions and ensure on-time content development.
- Accelerate on digital activations, online brand visibility and sell-out development
People Management:
- Manage a team of 7 office members (across Retail, VM & Training functions) & 70+ retail frontline staff
- Motivate & engage the team by inculcating strong synergy to deliver results & performance
- Develop key profiles within the team thru proper career pathway planning & training developmental plan
Qualifications
WHO YOU ARE _________
- At least 7-8 years of related experience in ideally Beauty
- Sales/Results Oriented
- Strong PR & negotiation skills
- Sharp business acumen with sound decision making
- Strategic thinking with a global view of business, adapting quickly to business needs/context
- Solid analytical skills & numbers focused
- Retail & Data/Digital centric
- Strong people & team management skills to develop talent
- Passionate, Positive & committed
Additional Information
WHAT CAN WE OFFER ? _________
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
So, How Far Will You Take Dior?
