Company Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun. Here, teamwork rules, and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Job Description
We're looking for a results-driven, paid media expert freelancer with a passion for driving high-quality registrations and leads through innovative international campaigns.
As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 1 events, optimise performance, and help showcase Saudi events to global and local audiences!
What you will do:
Campaign Strategy and Execution:
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
Optimization and Reporting:
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation
- Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Focus on increasing the volume of high-quality registrations while improving conversion rates.
Collaboration and Coordination:
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
- Leverage insights from other portfolios and past campaigns to inform media planning and execution.
Strategic Priorities:
- Drive high-quality visitor registrations and qualified exhibitor leads.
- Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
- Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.
Qualifications
What you will bring:
Experience:
- Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
- Experience working closely with or managing agencies to execute high-performing campaigns.
- Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.
Technical Skills:
- Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio).
- Strong analytical mindset, with the ability to quickly identify areas for improvement and implement changes.
- Experience in creating and managing media plans, including data builds and targeting strategies.
Personal Attributes:
- A marketer with a deep understanding of the local market, proficient in creating content in English and Arabic.
- Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
- Highly organised and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously.
Additional Information
Please note this is a 12-month fixed-term contract.
