Senior Performance Marketing Manager

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE: 

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts

SOME OF THE THINGS YOU'LL BE DOING:

• Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.
• Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.
• Data & Analysis: Own performance analysis and reporting. You will use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.
• Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.
• Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.
• Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. You will be expected to clearly communicate objectives and secure buy-in for new projects through data-backed evidence.
• One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

WHAT WE ARE LOOKING FOR:

• Professional Background & Channel Expertise - 5+ years of hands-on experience in performance marketing. You should have deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels e.g. Direct Mail, Print, TV
• Technical Proficiency - proven experience using tools to manage, execute, and monitor the results of performance channels, such as: Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma 
• Data-Driven Mindset - you are naturally Data Driven and highly analytical. You have strong experience using BI tools (such as Looker) to extract insights, build performance forecasts, and define clear next steps based on rigorous analysis.
• Stakeholder Management & One Team Approach - a clear and concise communicator who can align different teams toward a common goal. You are comfortable working as One Team with stakeholders across Product, Engineering, and Commercial departments to secure buy-in for new initiatives through data-backed logic.
• Autonomy & Execution - you are expected to execute quickly with limited guidance. You have a track record of project managing small working groups independently and maintaining excellence level standards for every task, from high-level strategy to operational updates.
• Member First Focus - you always put the Member First. You have the ability to understand the small business landscape and translate member needs into effective, compliant marketing messaging that drives value for both the user and Tide.

WHAT YOU’LL GET IN RETURN:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

• 25 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Personal L&D budget 

• Mental well-being platform

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

• Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

  Disclaimer   It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

 

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.