The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights and inform League-wide business optimization.
This Associate role sits within the Research & Consumer Insights function. It serves as a primary analyst supporting research across direct-to-consumer products, brand and consumer marketing campaigns, and live game viewership. The role requires both deep analytical expertise and the flexibility to contribute across multiple focus areas. Responsibilities include designing and executing research, gathering, analyzing, and interpreting data from a range of syndicated and proprietary sources to deliver insights for internal and external stakeholders.
Responsibilities
- Support the planning, execution, and reporting of primary research projects for the NFL.
- Lead project management of research initiatives, including collaboration with internal stakeholders, management of third-party vendors, and the administration of research trackers, ensuring on-time and on-budget execution of multiple projects simultaneously.
- Create story-driven reports from scratch that provide strategic insights to key stakeholders such as NFL Media, Marketing, Media Sales, Broadcasting, and others.
- Serve as research expert and voice of the fan to internal stakeholders and third-party vendors, including study development, determining applicable research methodology, survey design, data weighting, etc.
- Learn and understand available research applications/tools to pull data accordingly (e.g., MarketSight, Sports Poll, YouGov, AceMetrix).
- Provide support across NFL Consumer Insights projects, ad-hoc as needed, including custom research studies throughout the year.
- Analyze data and create the “story” and strategic direction of reports with minimal direction.
- Ensure bodies of research and insights formulation are best-in-class with respect to diversity, equity and inclusion practices.
Required Qualifications
- 1-3 years of prior experience required
- Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, Economics, Mathematics, Statistics, Data & Analytics or a closely related discipline, equivalent professional work experience
- Understanding of and ability to write quantitative surveys based on an agreed set of business questions and research objectives
- Ability to synthesize both quantitative and qualitative and write concise, creative, and insightful reports, and effectively communicate research findings to a diverse business audience
- Strong project management and relationship-building skills and the ability to effectively work with cross-functional project teams
- Experience with a range of research methods preferred (e.g., segmentation, online surveys, ethnographies, one-on-one interviews, focus groups)
- Understanding of the application of various analytic techniques preferred (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, conjoint analysis)
- Analytical platform experience such as Microsoft Excel, SPSS, or Q
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
- 40 Hours per week
- This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL.
- All compensation, benefits, and other terms and conditions of employment are handled by the agency.
- The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
Salary
$30—$35 USDBenefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
