The GEO Analyst plays a key role in shaping visibility and discoverability in an AI‑first search landscape.
This position bridges search strategy, content, and emerging generative technologies to ensure sustained digital presence. The role focuses on anticipating change and translating evolving search behaviors into actionable optimization strategies.
- Act as a subject‑matter expert on generative and AI‑driven search trends, informing strategy and decision‑making
- Proactively identify shifts in visibility and recommend innovative approaches to maintain competitive advantage
- Partner closely with content, technical, and digital teams to embed GEO best practices into execution
Tasks and responsibilities
- Monitor and adapt to changes in AI-powered search ecosystems.
- Optimize content for generative and conversational search models.
- Provide guidance on technical and semantic optimization.
- Analyse performance shifts and identify new visibility opportunities.
- Ensure we remain competitive as search algorithms and user behaviours evolve.
Requirements
- Agentic Navigation & UX: Deep knowledge of how autonomous agents "see" a website. Expertise in optimizing the Accessibility Object Model (AOM) and DOM structure so agents can execute actions (buying, booking, searching) with 100% accuracy.
- WebMCP & Tool Registration: Experience using the WebMCP API to register client-side tools, allowing agents to bypass brittle scraping and interact with our site's core logic.
- AI-Native SEO (GEO): Proven ability to optimize for RAG (Retrieval-Augmented Generation). You understand how Embeddings, Vector Search, and Context Windows determine which data an AI chooses to cite.
- Advanced Schema & Bot Management: Mastery of Nested Entity Schema to build a machine-readable knowledge graph, and management of AI-specific user agents (OAI-SearchBot, etc.) to optimize our AI crawl budget.
- Demonstrate strong business–technical translation skills with experience liaising across business, operational, and IT teams; quickly learn new tools including AI and automation solutions.
- Excel in a fast-paced, global environment through strong time‑management, independent problem‑solving, attention to detail, and fluent English communication.
- Hold a relevant bachelor’s degree, ideally with pharma experience or prior roles in digital marketing/SEM/SM within service delivery settings; able to work hybrid from Sant Cugat and travel occasionally.
- Hybrid Programming: Proficiency in Python (for data/RAG automation) or JavaScript/Node.js (for building Agent-side tools and MCP integrations).
- Technical SEO Core: Solid foundation in traditional technical SEO (rendering, headers, and site speed).
- Model Context Protocol (MCP): Hands-on ability to build and deploy MCP Servers.
#IamBoehringerIngelheim because…
We are continuously working to design the best experience for you. Here are some examples of how we will take care of you:
- Flexible working conditions
- Life and accident insurance
- Health insurance at a competitive price
- Investment in your learning and development
- Gym membership discounts
If you have read this far, what are you waiting for to apply? We want to know more about you!
