WHOM ARE WE LOOKING FOR?
The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve,and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/Wechat. You understand digital eco system with holistic view, from daily operation to digital content planning
WHAT WILL YOU WORK ON?
Owner for “content to commerce”, lead marketing x digital story telling & GTM
You will:
- Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target
- Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
- Partner with digital operation team to deliver the business short term and long term goal altogether
- Partner with brand creation team to drive effective EC communication assets
- Assist team leader to initiate integrated digital launch plan
WHO WILL YOU WORK WITH?
You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.
What You Bring:
- Bachelor's degree in Business, Marketing, Communications or related field
- 6+ years of experience in Digital Marketing. Experienced working in social & digital eco system, rich knowledge on Tmall/JD performance media is a must
- Deep understanding & experience in “know how” of managing investment
- Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
- Acumen on data analysis and tracking, ability to learn and optimize with quick actions
- Strong bilingual oral and written communication skills
- Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.
