Director, HCP Marketing - Rare Franchise

About Acadia Pharmaceuticals   Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Please note that this position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary:

The Director, HCP Marketing will lead the strategy and execution of integrated campaigns that educate and engage healthcare providers treating patients with Rett syndrome. This role drives both branded and unbranded initiatives, partnering cross-functionally and externally with agencies and KOLs to deliver high-impact, insight-driven programs. Reporting to the Executive Director, HCP Marketing, this leader plays a key role in shaping Acadia’s HCP engagement strategy.

 

Primary Responsibilities:

• HCP Marketing Strategy
  • Lead development and implementation of HCP-focused marketing plans for Daybue.
  • Lead unbranded disease education strategy and tactical execution across channels to increase awareness, diagnosis and understanding of Rett Syndrome among HCPs.
  • Develop compelling messaging and resources to support clinical decision-making.
  • Translate insights into actionable strategies that influence prescribing behavior and treatment adoption.
• Market Shaping & Competitive Planning
  • Design and execute market shaping strategies to prepare the ecosystem for current and future therapies.
  • Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness
  • Lead cross functional market shaping strategy team, ensure strategic alignment and coordinated execution.
  • Lead Development and training of field tools and resources to enable effective HCP interactions.

• Insights Generation & Market Research
  • Act as the marketing point of contact for market research initiatives.
  • Partner with insights and analytics teams to identify trends, unmet needs, and opportunities.
  • Leverage data to inform strategic decisions and optimize marketing tactics.

• Cross-Functional Collaboration
  • Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives.
  • Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies.
• Tactical Execution
  • Manage agency partners and vendors to deliver high-quality marketing assets and campaigns.
  • Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process.
  • Track performance metrics and adjust strategies to maximize impact.
  • Develop and deliver presentations as needed to commercial management and other internal stakeholders.
  • Lead Annual Budget and tracking for HCP marketing

Education/Experience/Skills:

• Bachelor’s degree in marketing, health care, life science; Master’s degree preferred. 
• Minimum of 10 years of progressively responsible experience in pharmaceutical or biotech Marketing. 

Must possess:

• Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs.
• Emerging life sciences / start-up experience strongly preferred
• Strong Biopharmaceutical brand management experience and demonstrated track record of success
• Proficient at effectively prioritizing goals and coordinating resources to achieve those goals.
• Demonstrated ability to interface/collaborate with other departments and influence without authority as necessary to achieve goals
• Travel required; ability to travel up to 30% of time during peak execution time periods.

#LI-SM1 #LI-HYBRID

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. 

Salary Range$198,300—$247,900 USD

What we offer US-based Employees:

• Competitive base, bonus, new hire and ongoing equity packages
• Medical, dental, and vision insurance
• Employer-paid life, disability, business travel and EAP coverage
• 401(k) Plan with a fully vested company match 1:1 up to 5%
• Employee Stock Purchase Plan with a 2-year purchase price lock-in
• 15+ vacation days
• 13 -15 paid holidays, including office closure between December 24th and January 1st
• 10 days of paid sick time
• Paid parental leave benefit
• Tuition assistance

EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

California Applicants: Please see Additional Information for California Residents within our Privacy Policy. 

Canadian Applicants: Please see Additional Information for Canadian Residents within our Privacy Policy. 

Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: Please see Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia within our Privacy Policy. 

Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.