Director, Store Experience - D2C

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The eCommerce Director is responsible for shaping and optimizing the end‑to‑end digital store experience across artist and brand webstores, with a sharp focus on conversion, performance, and customer engagement. This role sits at the intersection of strategy, experience design, and execution—owning how fans discover, navigate, and convert across our eCommerce ecosystem.

In this role, you will set the vision for best‑in‑class storefront experiences, translate data into actionable improvements, and partner closely with marketing, product, and engineering teams to continuously raise the bar. Success looks like highly performant stores, deeply engaging fan journeys, and meaningful revenue growth driven by thoughtful optimization—not just flawless launches.

What you'll do:

• Store Experience + Optimization. Own the overall fan experience across artist and brand stores.  
• Project and campaign management: oversee and execute digital album campaigns from start to finish. Ensure global alignment and timely deliveries
• Promotion planning and executing: collaborate with digital marketing team on promotions and execute on site and across all artist channels
• Data + Analytics: Analyze campaign performance and adjust strategies to improve ROI.

 

Who you are:

• 7+ years of experience in eCommerce, digital merchandising, or online retail, with a strong preference for consumer‑facing, conversion‑driven environments
• Proven ability to own and optimize online store experiences, balancing brand storytelling with performance and usability
• Highly analytical, with comfort using data, testing, and insights to guide decisions and influence stakeholders
• Strong cross‑functional partner who can align marketing, product, and technical teams around a shared experience vision
• Deep familiarity with Shopify and modern eCommerce best practices; hands‑on experience with CRO, UX optimization, and digital merchandising strongly preferred
• Music, entertainment, or fandom‑driven commerce experience is a plus, but not required

 

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.New York Pay Range$145,000—$165,000 USD