Category Marketing Manager – Floorcare

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.

Our Homecare category brings together engineering, commercial and marketing expertise to drive growth across Floorcare in Türkiye—translating technology into compelling consumer experiences.

About the role

As our Category Marketing Manager – Floorcare, you will define and deliver the strategy that drives growth across established and emerging sub-categories.

Reporting to the Senior Marketing Manager, you will partner closely with Sales and cross-functional teams to translate global direction into locally relevant plans. You will identify growth opportunities, shape category strategy, and lead market entry for new categories—owning delivery against the Floorcare P&L.

This is a high-impact, autonomous role where you will combine strategic clarity with hands-on execution across product launches, communications and retail activation.

You will:

• Define category strategies to unlock incremental growth, share gains and brand strength
• Segment consumers and develop targeted propositions that convert demand into revenue
• Analyse competitors, products and claims to inform differentiated positioning
• Lead integrated campaigns including NPD launches, media planning, PR and retail activation
• Manage agency partners to ensure precise, high-quality execution
• Shape retail strategy and in-store excellence with the Sales team
• Track performance against KPIs, optimising through data-led decisions
• Own product marketing, including range planning and channel differentiation
• Act as the Floorcare expert in Türkiye across consumer, competitor and retail dynamics
• Partner with global teams to ensure alignment while advocating for local needs
• Act as brand guardian, ensuring consistency across all touchpoints

You will operate with pace and accountability—owning your plans, timelines and outcomes.

About you

• A commercially focused marketer who combines strategic thinking with executional rigour
• Degree in Marketing, Business or a related discipline
• At least 8 years of experience in brand or category management within premium, FMCG or consumer technology environments
• Proven track record of delivering measurable commercial growth
• Strong commercial acumen, including budget ownership and P&L responsibility
• Experience leading end-to-end campaigns, including product launches and retail activation
• Confident influencing senior stakeholders and managing cross-functional teams and agencies
• Deep understanding of the Turkish market and retail landscape
• Fluent in Turkish and English
• Strong analytical capability—able to translate insight into action
• Comfortable operating within a global, matrixed organisation
• Able to challenge assumptions, focus on outcomes, and bring clarity to complexity.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.