Channel Marketing Specialist – Content & Partner Enablement

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Location: United States (Hybrid)
 Department: Marketing – Channel & Field Marketing
 Reports to: Head of Channel and Field Marketing, NA
 

About the Role
The Channel Marketing Coordinator – Content & Partner Enablement is responsible for equipping 8x8's North America partners with the content architecture, campaign assets, and launch-ready tools they need to confidently go to market with 8x8. This is a through-partner role anchored in building a well-governed, high-quality content hub that makes it easy for partners to sell.
This is a great opportunity for an early-career marketer with a passion for content, storytelling, and enablement to make a meaningful impact in a growing channel organization.

Responsibilities

• Lead the partner content audit and establish a governance framework with defined ownership and a quarterly review cadence
• Build and maintain the central NA partner content hub, ensuring assets are current, discoverable, and organized by partner journey stage
• Develop co-branded campaign kits, MDF-eligible assets, and co-marketing playbooks that partners can deploy without heavy lift
• Establish and run a repeatable channel launch process for new product releases — ensuring partners are armed with updated messaging, pitch decks, one-pagers, and sales tools ahead of every launch
• Provide bespoke marketing support for up to 6 named top NA partners, working in close coordination with 2–3 CAMs
• Track content usage and adoption via the partner portal (Highspot/PartnerXchange) and report on engagement quarterly
• Collaborate with Product Marketing to ensure partner-facing content reflects current positioning, messaging, and competitive differentiation
• Support the broader partner marketing team on campaigns and global content initiatives as required

Requirements

• Bachelor's degree in Marketing, Communications, English, or related field
• 1–3 years of experience in content marketing, marketing communications, or partner/sales enablement — SaaS or technology industry preferred
• Strong writing and editing skills, with the ability to translate complex product messaging into clear, partner-friendly content
• Organized and process-oriented, with an interest in content governance and asset management
• Comfortable managing multiple content projects simultaneously with a keen eye for quality and consistency
• Experience with content management or sales enablement platforms (e.g., Highspot, Seismic, Showpad) is a plus
• Collaborative and proactive — able to work effectively with product marketing, sales, and partner-facing teams
• Positive, curious attitude with a willingness to learn and iterate quickly
• Ability to travel up to 10% as needed
   

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

$76,800.00 - $115,200.00

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