At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Role Summary
The Brand Manager,, Alzheimer is responsible for developing and executing integrated brand strategies to drive awareness, adoption, and growth of Kisunla™ across key markets. Reporting to the BU Director, this role is a critical contributor to the commercial success by shaping customer experience, leading tactical execution, and partnering cross-functionally with Medical, Access, and Field teams.
Key Objectives & Deliverables
- Lead the development and implementation of integrated brand plans aligned to global and local strategy
- Design and execute an omnichannel promotional strategy, ensuring the right message reaches the right customer through the right channel
- Drive HCP segmentation and targeting strategies, identifying priority neurologists, memory clinic specialists, and diagnostic centres
- Develop compelling promotional materials and campaigns in compliance with local regulatory and medical-legal requirements
- Lead the creation and execution of thought leader (KOL) engagement plans including symposia, advisory boards, and peer-to-peer education programmes
- Partner closely with Field teams (Medical, Commercial) to align brand strategy with on-the-ground execution
- Support the Alzheimer’s disease ecosystem development by driving awareness of amyloid testing and early diagnosis pathways
- Own the brand’s operational plan including budget management, agency management, and OpEx oversight
- Monitor and analyse brand performance metrics, market dynamics, and competitive intelligence; translate insights into actionable recommendations
- Lead the market research agenda to continuously deepen understanding of customer needs, barriers, and unmet needs
- Manage promotional review processes to ensure timely approval of all brand materials
- Drive agency partner relationships including creative, media, and digital agencies to deliver best-in-class campaigns
- Serve as the commercial brand lead in cross-functional team meetings, aligning medical, market access, regulatory, and legal stakeholders
- Develop and present brand performance updates, investment proposals, and strategic plans to senior leadership
- Proactively scan the external environment for competitive threats, policy changes, and emerging customer trends
- Represent the brand at key congresses, scientific meetings, and external stakeholder events
- Contribute to a high-performance team culture grounded in Lilly’s values of integrity, excellence, and respect for people
Primary Competencies to be Developed in Role
- Marketing Mix Execution & Optimisation — designing and evaluating integrated, multi-channel promotional programmes
- Insights, Analysis & Synthesis — translating complex data and market intelligence into clear strategic choices
- Customer Experience Design — building impactful, patient-centric customer journeys across the AD ecosystem
- Impactful Solutions — developing innovative tactics that overcome commercial barriers in a complex specialty market
- Stakeholder Influence — leading without authority across functions and external partners
- Business Acumen — track record of translating strategy into commercial results
- Innovation & Agility — testing new approaches and adapting quickly in fast-moving launch environments
Basic Qualifications
- Bachelor’s degree required;
- Minimum 5 years of brand management, marketing, or commercial experience in the pharmaceutical or healthcare
- Demonstrated experience in launch excellence and/or specialty care marketing
- Strong analytical and strategic thinking skills with the ability to synthesise complex data into clear recommendations
- Proven ability to lead cross-functional teams and manage multiple stakeholders in a matrix organisation
- Excellent communication and presentation skills — able to clearly articulate strategy and inspire action
- Proficiency in digital marketing, CRM tools (e.g., Veeva), and marketing analytics platforms
- Fluency in English required;
Additional Skills & Preferences
- Experience in Neurology, Neuroscience, or Alzheimer’s disease preferred
- Familiarity with specialty product reimbursement, payer dynamics, and market access in Poland
- Experience with HCP education programmes including advisory boards, KOL management, and congress activities
- Experience in managing omnichannel campaigns including digital, social media, and non-personal promotion
- Alzheimer’s disease ecosystem understanding — including diagnostic pathways, infusion logistics, and caregiver dynamics
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
