POSITION SUMMARY The Manager, Social Media (Organic) leads the development and execution of organic social media strategies across all campaigns and institutional priorities. This role translates overarching marketing objectives into platform specific content strategies that drive audience growth, engagement, brand affinity, and measurable revenue impact, including ticket sales. This is a hands-on role responsible for both strategic leadership and day-to-day execution, while building the foundation for scalable organization growth. The Manager, Social Media serves as the organization’s organic social subject matter expert and a key partner to Advertising (Paid Media), Public Relations, Creative, and internal stakeholders to ensure social media is fully integrated into campaign execution and organizational storytelling. ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES Social Media & Content Strategy • Lead the development and execution of a comprehensive organic social media strategy across all campaigns and always-on brand initiatives • Translate campaign briefs and marketing priorities into platform-specific content strategies, including messaging, cadence, and channel approach • Ensure social media is fully integrated into campaign planning and contributes to overall marketing and revenue objectives • Identify opportunities to leverage cultural moments, trends, and timely content to increase relevance, reach, and engagement • Identify, coordinate, and collaborate on opportunities to partner with creators and influencers in partnership with internal teams to extend reach, enhance cultural relevance, and support campaign and revenue objectives Content Planning, Development & Execution • Manage the organic social content calendar across all platforms, ensuring consistent, high-quality, and strategic content distribution • Lead day-to-day channel management, including publishing, scheduling, and real-time content execution, partnering closely with Creative teams (copywriters, designers, videographers, project managers) to develop compelling content optimized for each platform and messaging aligned with brand standards and campaign goals • Lead, contribute to, and execute the creation of social content and copy in partnership with Creative teams, ensuring all outputs are aligned with brand voice, campaign objectives, and platform best practices • Partner with the Advertising team to align organic and paid efforts, share insights, and support integrated campaign execution to maximize impact across channels • Provide clear directions and briefs to guide content development, ensuring alignment with audience behavior and platform best practices • Demonstrate a strong understanding of and respect for production, artist, and venue protocols, including backstage access, rehearsal and performance boundaries, and content capture limitations; ensure all content aligns with approvals, rights, and established theater etiquette • Ensure all content reflects brand standards and storytelling while supporting performance goals, including audience growth, engagement, and conversion Performance, Optimization & Revenue Impact • Define, track, and report on key performance indicators (KPIs) including engagement, reach, traffic, conversion support, and contribution to revenue (e.g., ticket sales) • Analyze content and campaign performance to generate actionable insights and continuously optimize strategy • Leverage data to refine content approaches, improve audience engagement, and increase effectiveness/conversion across platforms • Partner with Advertising (Paid Media) team to align organic and paid strategies, maximizing campaign performance and return on investment Community Management & Engagement • Lead and execute community management across platforms, ensuring timely, thoughtful, and brand-aligned engagement • Monitor audience sentiment, conversations, and feedback to proactively manage and enhance brand reputation • Maintain a consistent and authentic brand voice across all interactions, including high-volume and event-driven periods • Identify opportunities to foster deeper audience connection and encourage ongoing engagement and loyalty Team Development & Operational Scalability • Contribute to building a sustainable, high-performing social media operation that can support increasing campaign volume and complexity • Establish and refine workflows for content planning, creation, approvals, publishing, and performance reporting to support efficient, high-quality execution • Support onboarding, mentorship, and direction of interns and future social media/marketing colleagues • Identify tools, resources, and processes needed to scale the organic social media function effectively as the organization grows Professional Expectations & Organizational Alignment • Adhere to all organizational policies, procedures, and operational standards, while actively supporting and demonstrating the organization’s core values • Build and maintain professional, collaborative relationships across departments, colleagues, and external partners • Communicate effectively in English, both written and verbal, ensuring clarity and professionalism • Deliver a high standard of professionalism, customer service, and responsiveness in all interactions, maintaining organizational customer service standards at all times • Demonstrate the ability to remain composed and effective under pressure, exercising sound judgment, patience, tact, and diplomacy when working with a variety of internal and external stakeholders • Adapt to evolving priorities and support additional responsibilities as needed KNOWLEDGE AND EXPERIENCE • Bachelor’s degree in Marketing, Advertising, Communications, or related field required • Minimum of four (4) years of experience in social media management, digital content, and/or social strategy with a strong understanding of major social media platforms (Instagram, Facebook, TikTok, LinkedIn, X), including evolving trends, audience behavior, and best practices required • Proven ability to balance strategic thinking with hands-on execution in a fast-paced, campaign-driven environment, with demonstrated results driving engagement, audience growth, and conversion, and the ability to manage high-volume execution while maintaining quality and consistency • Proficiency with social media management, publishing, listening, and analytics tools (ex: Sprout Social or equivalent), with a minimum of two (2) years of hands-on experience and the ability to translate performance data into actionable insights • Experience collaborating cross-functionally with marketing, creative, paid media, PR, and internal stakeholders, with the ability to build and maintain strong professional relationships • Experience identifying, coordinating, or collaborating with creators and influencers to support content and campaign objectives • Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines • Exceptional writing and communication skills, with a strong command of brand voice, tone, and storytelling; copywriting experience is a plus • Experience supervising, mentoring or guiding junior team members is a plus • Passion for live entertainment, culture, and audience engagement is a plus SPECIAL CONDITIONS OF EMPLOYMENT • This position requires the ability to work a variable schedule, evenings, weekends, and holidays to meet operational needs. • Must be available to support urgent operational needs and time-sensitive, real-time communications, including unforeseen situations as they arise. • Must have reliable transportation for required off-site meetings and events (mileage will be reimbursed at the Federal Mileage Rate). • May require occasional domestic travel to support content capture, campaign activations, performances, and key organizational events.
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