Purpose of the role The main responsibility of the Sales and Marketing Activations Coordinator will be to coordinate multiple marketing activations in support of La Vie en Rose and Bikini Village stores. This person will primarily be responsible for the marketing component of the store opening strategy, as well as post opening support for boutiques. They will ensure smooth communication between the head office and stores regarding marketing initiatives and large scale campaigns. They will lead their own projects while also supporting the Marketing Strategy and Communications team in the organization of various campaigns and events. They will also be responsible for managing relationships with the company’s marketing partners. Resourceful and autonomous, the ideal candidate is proactive and has a strong interest in sales and marketing.
Key responsibilities • Independently coordinate the planning of store openings and in-store events. • Propose and organize marketing activations in stores and shopping centers. • Ensure brand visibility and engagement at shopping centers and with other partners. • Draft and distribute internal memos communicating promotions, events, or other marketing activities. • Coordinate traditional marketing advertising campaigns. • Collaborate with other departments to support marketing activations and campaigns. • Work independently and provide reports on the various marketing activations under their responsibility. • Adjust campaigns and activations by proposing improvements or new ideas based on post-campaign analysis. • Maintain and update the Marketing Actions and Initiatives Calendar for the marketing department. • Respond to questions from stores and departments and provide support as needed. • Compile monthly reports accurately to track the performance of the company’s promotional partners and ensure their distribution. • Provide necessary content to partners to ensure successful promotional campaigns. • Support the marketing team in organizing various projects. • Follow up on and record invoices received from suppliers and partners. • Anticipate departmental needs and provide proactive support. Your profile • Versatility and curiosity: You demonstrate leadership by proposing new solutions and suggestions to improve processes. • Adaptability and collaboration: You can manage multiple tasks simultaneously and work under pressure in a fast-paced, constantly evolving environment while maintaining clear and effective communication with your team and other departments. • Organization and attention to detail: You prioritize your tasks and ensure smooth transitions from one project to another. Your strong organizational skills, attention to detail, and proactivity make you a valuable asset to the team. • Results and performance driven: You are motivated by achieving objectives and are able to analyze performance to identify optimization opportunities and recommend concrete actions that contribute to store sales growth and performance. • Team spirit and resourcefulness: You demonstrate interpersonal skills and resourcefulness in all interactions and projects.
Requirements • College or university degree (undergraduate level) in administration, marketing, fashion, or another related field. • Two (2) years of experience in a similar role. • Excellent written communication skills in French and English. • Strong knowledge of MS Office (Word, PowerPoint, Excel).
